«Return to Blog List Where the Pros Reveal Their White Paper Marketing Secrets
Today’s corporate executives don’t want a sales pitch. They want valuable content that helps them solve their business problems.
White papers – a sibling to the customer case study – do just that.
A September 2009 survey by Eccolo Media backs that up. In the study, which polled 501 executives involved in B2B technology purchases, 84% rated white papers as moderately to extremely influential in purchasing decisions.
If you’re a marketer who is under the gun to produce quality leads in 2010, you’ll want to check out the upcoming White Paper Success Summit 2010, put on by my friend Michael Stelzner, author of Writing White Papers.
The completely virtual 2010 Summit starts Tuesday, February 2 and runs through Wednesday, February 24.
Tomorrow, Jan. 21, is actually the last day to get the summit at the early-bird rate.
In addition to himself, Mike has brought together an all-star team of white paper experts, including Bob Bly (The White Paper Marketing Handbook), Brian Carroll (Lead Generation for the Complex Sale), Jonathan Kantor (Crafting White Paper 2.0), Roger C. Parker (White Paper Design That Sells), Joe Pulizzi (Get Content, Get Customers), John Jantsch (Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide), Jill Konrath (Selling to Big Companies), Ardath Albee (eMarketing Strategies for the Complex Sale) and Gordon Graham, to mention just a few.
“Without costly ads or fancy designs, white papers are saving businesses by establishing thought leadership, attracting steady streams of quality leads and helping businesses close deals,” says Stelzner. “Once a white paper is done, it can continue to reliably deliver leads for months or years to come.”
No need to book pricey hotel reservations, pack a bag and trudge off to the airport to attend this conference. You can relax and enjoy the online Summit from a comfortable chair in your home or office. The sessions are spread over an entire month so you can fit them into your schedule.
Learn how to generate a steady stream of leads with white papers.
(Disclaimer: I am an affiliate for this event, but I only promote events that I truly believe are valuable to my audience – and this is one of the best.)