«Return to Blog List How to Tweet Your Customer Stories
Can 140 characters lead to more leads and sales? Absolutely.
There are countless tales of Twitter wins these days.
Several companies I follow on Twitter are Tweeting about their customer success stories.
While you can’t tell your whole story in that amount of space, you can pique followers’ interest.
Here are a few tips for Tweeting your stories:
Education, Not Promotion – Think of your 140 characters as a teaser, similar to an email subject line or blog headline.
Your subject line should promise the reader something, and help them understand what they will take away if they read the rest of your info. Think education, not promotion. Don’t push your product in the Tweet.
- How a small business increased web traffic 400%
- ABC Manufacturing saves millions with better inventory management
- Gaming co saves equivalent of 2 FTEs with online self service
Link to the story – Give followers the link directly to more information about that specific story, not your products in general.
This can be your produced case study or success story on your site, or an article that ran about the story online.
Use link shortening sites like http://bit.ly to reduce character counts.
Encourage customers to Tweet – Ask whether the featured customer will Tweet and link to the story about the success with your product/service.
Have you Tweeted your customer stories? Any tips to share from your Twitter experiences?