«Return to Blog List How to Tweet Your Customer Stories


Can 140 characters lead to more leads and sales? Absolutely.

There are countless tales of Twitter wins these days.

Several companies I follow on Twitter are Tweeting about their customer success stories.

While you can’t tell your whole story in that amount of space, you can pique followers’ interest.

Here are a few tips for Tweeting your stories:

Education, Not Promotion – Think of your 140 characters as a teaser, similar to an email subject line or blog headline.

Your subject line should promise the reader something, and help them understand what they will take away if they read the rest of your info. Think education, not promotion. Don’t push your product in the Tweet.


  • How a small business increased web traffic 400%
  • ABC Manufacturing saves millions with better inventory management
  • Gaming co saves equivalent of 2 FTEs with online self service

Link to the story – Give followers the link directly to more information about that specific story, not your products in general.

This can be your produced case study or success story on your site, or an article that ran about the story online.

Use link shortening sites like http://bit.ly to reduce character counts.

Encourage customers to Tweet – Ask whether the featured customer will Tweet and link to the story about the success with your product/service.

Have you Tweeted your customer stories? Any tips to share from your Twitter experiences?

2 Responses to How to Tweet Your Customer Stories

  1. Nate Joy says:

    Casey, I haven’t yet tweeted customer stories but I can see the value in what you are suggesting. I like your ideas, and I wonder if you could also use questions to draw more people to click on the link. For instance, “Ever wondered how to save (time or money) on (activity). Find out how this company did at (link).”

  2. Casey Hibbard says:

    Hi Nate,

    Absolutely. I like your idea of using a question in social media to engage the reader and get them to click to read a case study. The only caution is not to sound too promotional like some of the question headlines out there today, i.e. “Want to learn how to lose weight fast?”

    More like, “Have you tried multiple ways to reduce your payroll processing hassles? Learn how…”