Search Results for “case studies”
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How to Cut Case Study Approval Times by 75%»
When it comes to customer case studies, there is a worst-case scenario. You can spend a healthy sum and 1-2 days’ worth of work crafting a beautiful tale of a…
Opportunities Missed! – Between Gap in Case Study Use and High Rate of Effectiveness»
…their full potential. The survey writers prophesied that “case studies, videos and software trials are set for rapid future growth.” So, why aren’t case studies used in more buying decisions?…
This Case Study Trend is HUGE»
…they organize their stories on the main case studies page, how they present the teaser web summary and the way they lay out a single case study. Apparently readers want…
Do We Even Need Case Study Design Anymore?»
…still create polished PDF versions of case studies? Surprisingly, YES. I find MOST of my clients still produce attractive PDF versions of their case studies. Here’s why… • It’s handy…
A No-Cost Teleclass for Case Study Writers»
…you weave it into your case studies? Take away tips to help you write better case studies and be more valuable to your clients. In other words, make more money!…
Steal Hollywood Storytelling Techniques for Your Next Case Study»
…follow the same storyline: a hero overcoming a challenge and emerging better for it. It’s a story formula seemingly tailor-made for customer case studies. A customer faces a challenge, overcomes…
3 Ways to Spotlight Parts of a Case Study»
…current and prospective customers. Take a look at the “Sharing Best Practices” section in this Scaled Agile case study. Technical descriptions Sometimes – especially in tech case studies – product…
The #1 Faux Pas in the Customer Case Study»
…customer’s environment. Don’t miss out on the chance that case studies offer to highlight how your customer is a success. In a case study, it’s a given that you helped…
Case Study Services»
…record — to help you create and manage your customer case studies for the greatest impact in your sales and marketing. Customer Success Stories (aka Case Studies) Customer stories capture…
Lessons from a Bad Case Study – Too Much Narrative»
…case. Sin #1 – Too much narrative I often talk about the importance of telling a story in customer success stories and case studies. But there’s a line you cross…
Case Study Copywriters: Juggle More for Your Clients»
…Engage the designer to create the template for case studies (or other collateral), and then to place each case study into the template. I price these separately: a one-time fee…
What Types of Companies Need Case Study Writers?»
One of the biggest questions I get from writers is, where is the case study work? Where do writers look for clients who need case studies? Nearly every organization can…
You Might Be Cut out for Case Study Writing if…»
…you just might be cut out for case study writing: You like journalism-style writing/storytelling Do you get energized about writing compelling stories? Customer case studies and success stories follow journalism…
One Case Study Helps Land FIVE Major Customer Awards»
…clients by submitting case studies for relevant industry awards. In this case, Acxiom took on the award submissions so United didn’t have to. It’s a big benefit for customers. You…
The Top 5 Opportunities for Case Study Writers in 2018»
Photo by Samuel Zeller on Unsplash By Casey Hibbard In 2001, when I wrote my first customer case study, tech companies were just about the only ones using them in…
The Multi-Anecodote Case Study»
…I’m working with has several great examples of product use, but they all fall under the same umbrella. Creating 4 or 5 separate case studies that all reinforce the exact…
Nuture Leads – Feature Customers on Webinars»
…a few highlights of the customer’s results and best practices. Case Studies for Lead Gen/Nurturing Some say case studies are more appropriate for later in the sales cycle – when…
4 Must-Have Pieces to Ease the Customer Case Study ‘Ask’»
Just like a sales pitch, it’s essential to be organized when approaching customers about participating in case studies and success stories. They want to know exactly what’s involved, how you…
The Art of the Customer-Success Social Post»
…and prospects. Yet too many organizations hang case studies on their web sites and leave it at that. Smart companies today boost the traffic to their case studies with engaging…
Copywriters: Homework Makes You a Better Case Study Writer»
…to talk about the studying you have to do as a case study copywriter. Say you’ve just signed a new client for case studies. How do you get started? By…
