Search Results for “case studies”
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Debunking the Lead Gen Myth: 40% Conversion Rate Using Case Studies for Lead Gen»
…case studies. Fantle of The Copy Works is a seasoned B2B writer with particular expertise in direct mail and lead generation. “My original assumption was that case studies were valuable…
From Lead Gen to Up-Sells, Case Studies Influence across the Sales Cycle»
…and drives traffic back with posts on Facebook and Twitter. On its web site, case studies provide more in-depth narrative to supplement video testimonials. Most critically, a case study serves…
AWAI Makes Its Case – with 3 Dozen Case Studies and Counting»
…case studies such valuable marketing tools,” Yeakle says. “She takes an idea and runs with it, delivering a great finished product. That’s why she has done 36 case studies for…
Why Some Buyers Don’t Look at Case Studies»
…software company shared stats with me regarding case study consumption. After requiring registration for case studies, the company experimented by removing the required registration. The results were pretty shocking. In…
Case Studies: Start with the Story’s End»
…studies to your repertoire. In a first-of-its-kind mentoring program, Casey Hibbard shares everything she’s learned over the past 10 years about growing a copywriting business with customer case studies. Early-bird…
Real Feedback – How Case Studies are Used in IT Purchases»
…summary, with an emphasis on case studies, of this year’s findings in the report titled, “Perception Versus Reality of the IT Pro and the IT Marketer:” Most likely to be…
Are You Leaving the Icing off Customer Case Studies?»
…leaving your prospects when you produce customer case studies without a key ingredient – interviewing the customer. In a customer case study, the customer interview is, in fact, the icing…
5 Tips from 20 Years of Writing Case Studies»
By Casey Hibbard Twenty (20!) years ago this week, I went out on my own as a freelancer. And most of that time has been dedicated to customer case studies….
Podcast: Case Studies to Build Trust and Sales»
…questions and others on a 25-minute podcast where RainToday.com interviewed Casey Hibbard, “Using Case Studies to Build Trust and Facilitate Sales.” Ways to use your customer case studies How many…
Why Companies Need to F-R-E-E Their Case Studies»
A small software company recently ran an experiment… The company, which had been requiring registration to download its customer case studies, decided to unlock those stories on their website. Site…
An On-Ramp to Writing Better Case Studies»
…direction! Want to add customer case studies to your menu of freelance writing services? Get mad skills by spring in this new course for emerging case study writers: The Case…
Easy Peasy – PR with Customer Case Studies»
…we’ve said before, customer success stories and case studies are in high demand. When a client landed one of its case studies on the online version of a major industry…
Right #6 of Case Studies that Compel & Sell – Right Presentation»
…– really matters. That’s why “right presentation” is Right #6 of case studies that compel and sell. Here are some tips on producing case studies and success stories that compel…
Customer Case Studies: Above All, It’s a Conversation»
…400 customer case studies, it does often enough. And for me, that’s what makes case studies so much fun. Martha Maroney has been enjoying conversations with case-study customers for 20…
The Small, Big-Impact Piece Missing from Case Studies»
…from “telling” to crafting a picture for the reader? What about Tech Case Studies? In case studies about technology, adding detail doesn’t mean more technical detail. Leave those in Tech…
Make it Simple for Prospects: Keep Case Studies with Product and Services Information on Your Corporate Site»
By their very nature, customer case studies are designed to make a “case” for your company, products and services. They complement and support your presentations, demos and other communications. But…
The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies»
…a written story, repeating ensures that skimmers catch your main ideas. So how do you apply the “tell ’em, tell ’em, tell ’em” advice to case studies and success stories?…
Customer Case Studies: Are We Just Being Lazy?»
I’m bored. I’ve read one too many customer case studies that just don’t try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine…
Right #4 of Case Studies that Compel & Sell – Right Angle»
…lead gen, sales or PR, or all. As you create a diverse mix of case studies to support your goals, pursue a variety of angles. For example, I manage case…
5 Trends in Customer Case Studies – An Interview with Projectline»
…written customer case studies, helping readers click to more information about the solutions and companies featured. Then, the firm can track those links to know whether a case study encouraged…
