«Return to Blog List Podcast: Case Studies to Build Trust and Sales

How do you make the most of a customer’s success story? What if you can’t name a customer? How do new FTC rules affect case studies?

Get answers to these questions and others on a 25-minute podcast where RainToday.com interviewed Casey Hibbard, “Using Case Studies to Build Trust and Facilitate Sales.”

  • Ways to use your customer case studies
  • How many and how often to create case studies
  • What makes a successful case study
  • What if you can’t name customers?
  • Examples of professional services firms using case studies successfully
  • Why you shouldn’t make people register to access cases
  • How to ease customer permissions and approvals
  • What the new FTC rules mean for endorsements

Listen here. It’s only available to non-members of RainToday.com until Feb. 24.

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