Search Results for “case studies”
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Customer Stories Actually RELIEVE Your Best Customers»
…in a case study. Think a case study can’t assuage a prospect wanting to talk to a live person? It actually can. A case study, preferably with the customer’s name…
Happy Customers Tell Their Stories – Live and In Person»
…a case study, or after… From speaking presentation to a written/video case study Often, a speaking opportunity comes before a written or video case study. Here’s how this might play…
Case Study Copywriters: Where’s Your Cheat Sheet?»
Customer case studies just aren’t like other marketing projects. With a brochure, data sheet or white paper, marketing managers can usually mark the calendar for when to begin. But as…
In a Visual Industry? Tell a Visual Case Study»
…its case studies visually. Toast showcases high-resolution images of a client project in a Flash slideshow, with explanatory copy about the project underneath. Each image shows a different angle or…
A Hook-the-Reader Formula for Case Study Headlines»
As with any marketing communications, the headline makes the difference between whether someone reads your piece or passes on it. And according to studies, you have less than a second…
5 Case Study Take-Aways from “Believe Me”»
…product, solution or idea. They buy the story that’s attached to it,” Margolis says. In reality, you’re selling an experience. Success stories and case studies on happy customers convey an…
The 3 Can’t-Miss Pieces of Any Consulting Case Study»
…what’s going on behind-the-scenes so they can picture themselves working with a consultant – and feel confident in the buying decision. What has worked for you in consulting case studies?…
The Small Marketer’s First Steps to a Customer Advocacy Effort»
A few years ago, I delightfully observed as a client started a customer advocacy program. What’s that, you might ask? It’s an effort to go beyond one-off case studies and…
100 Case Study Projects, and Counting»
…to share best practices with their peers. And along with those activities, Acxiom often captures a case study. Read Acxiom case studies» (sort by “Client Successes”) About Acxiom Acxiom provides…
Uncover More Case Study Clients: Look for B2B Prospects»
By Casey Hibbard How do you increase the chances of landing case study writing projects in your niche? No matter which industry (or industries) you focus on, look for the…
Your Checklist for More Fruitful Case Study Interviews»
…and advice for customer case study interviews. To get the rich raw materials for compelling customer case studies, you have to approach interviews the way you would a bucket-list vacation…
Why That Glowing Customer Testimonial Just Isn’t Enough»
…from case studies Customer case studies deliver three essential pieces for buyers: 1. Credibility – You work with other companies who are happy with you! 2. Education – Stories offer…
Breaking Down a Case Study: USA.NET»
When you read magazines or newspapers, you’re naturally drawn to the stories with an attractive design and engaging writing. Customer stories are no different. In case studies and success stories,…
Case Study Interviewing: Coaxing Info from an “Undertalker”»
…to get strong details and engaging quotes. Some companies even choose case studies based on how vocal the customer is about the product or service. 2. If you are interviewing…
3 Tips for Finding Your Next Case Study Customer»
…– employees, partners and customers – what you need. 1. To start, make sure your wish list is current and specific. Evaluate your inventory of references and case studies to…
Stories that Sell»
…Well-Fed Writer titles www.wellfedwriter.com “A book-length tutorial on marketing with case studies and other customer success stories has been long overdue. Casey Hibbard’s Stories That Sell fills that gap admirably.”…
Case Study Writing Tip #4: Don’t “Wing” Customer Interviews»
…looming, so there’s little time to get really formal about your interview questions. But with customer success stories and case studies, you need to be more formalized with interview questions….
What IT People Really Think about Success Stories»
The folks at the Reference Success blog pointed me to a recent article about IT pros’ opinions of case studies, success stories and references. Scott Vaughn, VP of Marketing at…
The “Expected Results” Case Study»
Right now I’m working on two customer case studies for technology companies where the featured customers are still implementing the solutions. Neither customer has had any time to really benefit…
How to Extend the Reach of Live Customer Presentations»
…summit, where about a dozen customers presented their case studies live. The company asked that every customer earning a speaking slot also participated in documenting a written version of their…
