Search Results for “case studies”
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A Hook-the-Reader Formula for Case Study Headlines»
As with any marketing communications, the headline makes the difference between whether someone reads your piece or passes on it. And according to studies, you have less than a second…
In a Visual Industry? Tell a Visual Case Study»
…its case studies visually. Toast showcases high-resolution images of a client project in a Flash slideshow, with explanatory copy about the project underneath. Each image shows a different angle or…
5 Case Study Take-Aways from “Believe Me”»
…product, solution or idea. They buy the story that’s attached to it,” Margolis says. In reality, you’re selling an experience. Success stories and case studies on happy customers convey an…
The 4 Elements of a Technology Customer Case Study»
It’s no wonder that customer case studies are a staple in marketing and selling technology products and services. Technology is complex, pricey and usually requires decent time to ramp up….
100 Case Study Projects, and Counting»
…to share best practices with their peers. And along with those activities, Acxiom often captures a case study. Read Acxiom case studies» (sort by “Client Successes”) About Acxiom Acxiom provides…
Customer Stories Actually RELIEVE Your Best Customers»
…in a case study. Think a case study can’t assuage a prospect wanting to talk to a live person? It actually can. A case study, preferably with the customer’s name…
The 3 Can’t-Miss Pieces of Any Consulting Case Study»
…what’s going on behind-the-scenes so they can picture themselves working with a consultant – and feel confident in the buying decision. What has worked for you in consulting case studies?…
Case Study Interviewing – Team up for One Power Interview»
If you’re making full use of a customer’s success story, you’re telling that story in multiple places – case studies, success stories, press releases, videos, webinars, white papers, and more….
The #1 Question to Ask Before Starting Any Case Study»
…case studies with a new client, I ask a LOT of questions of my marketing contacts – well before ever talking to one of their happy customers. Going into projects,…
Are You Missing this Critical Case Study Step?»
Customer case studies and success stories change hands – a LOT. On average, 3-4 different people review a story before it’s finalized. At times, it can be twice that many….
The Small Marketer’s First Steps to a Customer Advocacy Effort»
A few years ago, I delightfully observed as a client started a customer advocacy program. What’s that, you might ask? It’s an effort to go beyond one-off case studies and…
Happy Customers Tell Their Stories – Live and In Person»
…a case study, or after… From speaking presentation to a written/video case study Often, a speaking opportunity comes before a written or video case study. Here’s how this might play…
Breaking Down a Case Study: USA.NET»
When you read magazines or newspapers, you’re naturally drawn to the stories with an attractive design and engaging writing. Customer stories are no different. In case studies and success stories,…
3 Tips for Finding Your Next Case Study Customer»
…– employees, partners and customers – what you need. 1. To start, make sure your wish list is current and specific. Evaluate your inventory of references and case studies to…
Case Study Interviewing: Coaxing Info from an “Undertalker”»
…to get strong details and engaging quotes. Some companies even choose case studies based on how vocal the customer is about the product or service. 2. If you are interviewing…
Your Checklist for More Fruitful Case Study Interviews»
…and advice for customer case study interviews. To get the rich raw materials for compelling customer case studies, you have to approach interviews the way you would a bucket-list vacation…
Uncover More Case Study Clients: Look for B2B Prospects»
By Casey Hibbard How do you increase the chances of landing case study writing projects in your niche? No matter which industry (or industries) you focus on, look for the…
Stories that Sell»
…Well-Fed Writer titles www.wellfedwriter.com “A book-length tutorial on marketing with case studies and other customer success stories has been long overdue. Casey Hibbard’s Stories That Sell fills that gap admirably.”…
Why That Glowing Customer Testimonial Just Isn’t Enough»
…from case studies Customer case studies deliver three essential pieces for buyers: 1. Credibility – You work with other companies who are happy with you! 2. Education – Stories offer…
How to Extend the Reach of Live Customer Presentations»
…summit, where about a dozen customers presented their case studies live. The company asked that every customer earning a speaking slot also participated in documenting a written version of their…
