«Return to Blog List Breaking Down a Case Study: USA.NET
When you read magazines or newspapers, you’re naturally drawn to the stories with an attractive design and engaging writing. Customer stories are no different.
In case studies and success stories, I often encourage companies to move from a flat format to something that resembles a feature story.
USA.NET, a hosted business email company, does this beautifully. In the example here, the company features its customer, MTM Luxury Lodging.
USA.NET takes the opportunity to showcase a stunning photo of one of the customer’s hotels. It also pulls the highlights into a sidebar and includes a featured quote.
The story includes a descriptive headline and subheads, rather than just "Problem-Solution-Results" headings. And it dives right into an interesting story from the start, rather than just using the lodging company’s boilerplate description.
Everything comes together to make a case study that prospects and potential media outlets will want to read. See the full case here.