«Return to Blog List In a Visual Industry? Tell a Visual Case Study
We tell stories with words. But also with pictures.
In fact, depending on your industry, images can be just as important as the narrative.
If you’re a graphic designer, or create a product that people can see or hold, then your prospects clearly want to see examples of that.
An Australia design firm, Toast, found a compelling way to present its case studies visually.
Toast showcases high-resolution images of a client project in a Flash slideshow, with explanatory copy about the project underneath.
Each image shows a different angle or element of the work.
Here’s how Toast tells a case study about packaging designs for a new coffee brand.
It’s a sharp visual presentation with talk about how Toast approached the project. The only thing I would add is more text around the end results of the packaging design.
Seen other examples of case studies presented in compelling visual ways? Let me know and I’ll highlight them here!