Search Results for “case studies”
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Lessons from a Bad Case Study – #3 Ignoring the Audience»
…That’s the third – and final – lesson from a particularly poor case study I came across last week. The case study aims to pitch database services to heads of…
Courses»
Online, Start Anytime: The Case Study Copywriter’s Crash Course» Want to increase your freelance writing income with higher-paying projects? Add fun, lucrative customer case studies to your copywriting business. Join…
My “Chunking” Trick for Busting through Writer’s Block»
…Even after logging more than 1,000 case studies over the years, they don’t always flow onto the screen effortlessly. It can be an ugly slog. But fortunately, I’ve found a…
Being a Successful Freelancer: 25 Things I Learned the Hard Way»
…new course for emerging case study writers: The Case Study Writer’s Mad Skills Crash Course. In this 7- week online course, learn from-the-trenches tips from Casey Hibbard. Armed with skills…
Googling Your Way to Better Customer Stories»
…gave me exactly the right information. On other case studies, I needed…the recent growth rate of a Phoenix suburb…who was president in 1795…and a better description of a manufacturing process….
8 Traits of Sales-Win Stories»
Savvy sales teams share customer success stories to move prospects further toward a purchase decision. But customer case studies aren’t the only type of story that can help a rep…
Customer References Trim the Sales Cycle»
Customer case studies pull major weight among your marketing and sales materials. But they are just one way that a customer can serve as a reference for a business. Customer…
PR Reps: Your Ally in Getting the Customer’s Buy-in»
For many companies, the biggest challenge in creating customer case studies and success stories is getting customers to agree to be featured. I’ve often found the customer’s PR team is…
Enhance Sales Reps’ Cooperation in Securing Customer Stories»
…they need case studies, but simply get too wrapped up in day-to-day sales efforts to pass on leads and secure customer permission. While it might be tough to get your…
A Don’t-Miss Step: Formally Thank Featured Customers»
When your customers sign off giving final approval of case studies, the process shouldn’t stop there. Establish a formal method of thanking customers for their time and willingness to share…
Back to School – Fall Event Roundup»
…29, online, $24 Learn simple strategies to improve your customer stories, and the whole process with customers – with less stress and delay. Boost customer participation, get case studies done…
A Winning Strategy for Landing Big-Name Customer Stories»
I’m a big proponent of what I call “win-win storytelling” in customer case studies and success stories. The company creating the customer story has to benefit, as does the featured…
Customer Successes – Help Buyers Decide FASTER»
…What can you do to change that? Whether it’s suggesting happy customers post on review sites or capturing the details in case studies or success stories, HELP prospective customers buy…
About Casey Hibbard»
Leading business-to-business (B2B) and technology companies from around the nation and the world rely upon Casey Hibbard and her company—Compelling Cases Inc.—to prepare success stories and case studies that earn…
12 Tips for Writing Stronger Technology Customer Stories»
…stay the same. But tech case studies bring extra layers — like acronyms and technical nuances. Here are 12 tips for stronger customer stories, drawn from 20+ years of writing…
Enter to Win – One Free Ticket to an Online Storytelling Conference»
…Reinvention Summit entry a link to one of your favorite examples of a great customer success story/case study. I’d love examples of how organizations are communicating their customer success stories/case…
Rescuing a Case Study from Certain Death»
Whew! A case study has been saved. It was close. Here’s how it went down: We created a case study that my client really needed, the first one on a…
When You Need 2 Versions of the Same Case Study»
…public and competitors. So why not create two versions of the case study? Version 1 of the case study, for internal-only use, has frank discussion about the challenges this customer…
“Stories That Sell” B-Day – 2-Day Sale»
Happy 2012! The holidays are over but there are still great deals to be had – including one free audio class on case studies and half off anything in the…
PR: Stepping Stone to a Case Study?»
Selling anyone on anything is usually a process. The same goes for convincing customers to be featured in a customer case study. Sometimes you have to baby-step customers toward sharing…
