Search Results for “case studies”

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About Casey Hibbard»

case studies that earn trust, land million-dollar sales deals, earn major PR in industry publications, and secure funding. Since 2001, Casey has written and managed more than 1,300 customer stories…

Customer References Trim the Sales Cycle»

Customer case studies pull major weight among your marketing and sales materials. But they are just one way that a customer can serve as a reference for a business. Customer…

8 Traits of Sales-Win Stories»

Savvy sales teams share customer success stories to move prospects further toward a purchase decision. But customer case studies aren’t the only type of story that can help a rep…

Customer Successes – Help Buyers Decide FASTER»

…What can you do to change that? Whether it’s suggesting happy customers post on review sites or capturing the details in case studies or success stories, HELP prospective customers buy…

Courses»

Online, Start Anytime: The Case Study Copywriter’s Crash Course» Want to increase your freelance writing income with higher-paying projects? Add fun, lucrative customer case studies to your copywriting business. Join…

Back to School – Fall Event Roundup»

…29, online, $24 Learn simple strategies to improve your customer stories, and the whole process with customers – with less stress and delay. Boost customer participation, get case studies done…

When You Need 2 Versions of the Same Case Study»

…public and competitors. So why not create two versions of the case study? Version 1 of the case study, for internal-only use, has frank discussion about the challenges this customer…

Don’t Miss This Social Media Event»

…Examiner. Since then, I’ve had the chance to feature social media case studies on companies like IBM, Domino’s Pizza and Avaya. But the Social Media Examiner site itself is one…

Will Customers Nominate Themselves as Stories?»

…Want more tips for managing your case studies? Join me Sept. 29 for the online course, The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course»…

Marketers Increasing Content Investment»

…marketing spending for 2009. Among their plans for 2009, case studies. Fifty-five percent indicated they would be investing in case studies among other tactics such as social media, blogs and…

PR: Stepping Stone to a Case Study?»

Selling anyone on anything is usually a process. The same goes for convincing customers to be featured in a customer case study. Sometimes you have to baby-step customers toward sharing…