Search Results for “case studies”
If you don’t see what you’re looking for in the search results below, please try searching again with different keywords or phrases, use the menu above to navigate, or try the Site Map link in the footer.
About Casey Hibbard»
…case studies that earn trust, land million-dollar sales deals, earn major PR in industry publications, and secure funding. Since 2001, Casey has written and managed more than 1,300 customer stories…
PR Reps: Your Ally in Getting the Customer’s Buy-in»
For many companies, the biggest challenge in creating customer case studies and success stories is getting customers to agree to be featured. I’ve often found the customer’s PR team is…
Customer References Trim the Sales Cycle»
Customer case studies pull major weight among your marketing and sales materials. But they are just one way that a customer can serve as a reference for a business. Customer…
8 Traits of Sales-Win Stories»
Savvy sales teams share customer success stories to move prospects further toward a purchase decision. But customer case studies aren’t the only type of story that can help a rep…
Customer Successes – Help Buyers Decide FASTER»
…What can you do to change that? Whether it’s suggesting happy customers post on review sites or capturing the details in case studies or success stories, HELP prospective customers buy…
Lessons from a Bad Case Study – #3 Ignoring the Audience»
…That’s the third – and final – lesson from a particularly poor case study I came across last week. The case study aims to pitch database services to heads of…
Courses»
Online, Start Anytime: The Case Study Copywriter’s Crash Course» Want to increase your freelance writing income with higher-paying projects? Add fun, lucrative customer case studies to your copywriting business. Join…
Enter to Win – One Free Ticket to an Online Storytelling Conference»
…Reinvention Summit entry a link to one of your favorite examples of a great customer success story/case study. I’d love examples of how organizations are communicating their customer success stories/case…
A Winning Strategy for Landing Big-Name Customer Stories»
I’m a big proponent of what I call “win-win storytelling” in customer case studies and success stories. The company creating the customer story has to benefit, as does the featured…
Back to School – Fall Event Roundup»
…29, online, $24 Learn simple strategies to improve your customer stories, and the whole process with customers – with less stress and delay. Boost customer participation, get case studies done…
Enhance Sales Reps’ Cooperation in Securing Customer Stories»
…they need case studies, but simply get too wrapped up in day-to-day sales efforts to pass on leads and secure customer permission. While it might be tough to get your…
Being a Successful Freelancer: 25 Things I Learned the Hard Way»
…new course for emerging case study writers: The Case Study Writer’s Mad Skills Crash Course. In this 7- week online course, learn from-the-trenches tips from Casey Hibbard. Armed with skills…
A Don’t-Miss Step: Formally Thank Featured Customers»
When your customers sign off giving final approval of case studies, the process shouldn’t stop there. Establish a formal method of thanking customers for their time and willingness to share…
Rescuing a Case Study from Certain Death»
Whew! A case study has been saved. It was close. Here’s how it went down: We created a case study that my client really needed, the first one on a…
When You Need 2 Versions of the Same Case Study»
…public and competitors. So why not create two versions of the case study? Version 1 of the case study, for internal-only use, has frank discussion about the challenges this customer…
Don’t Miss This Social Media Event»
…Examiner. Since then, I’ve had the chance to feature social media case studies on companies like IBM, Domino’s Pizza and Avaya. But the Social Media Examiner site itself is one…
Will Customers Nominate Themselves as Stories?»
…Want more tips for managing your case studies? Join me Sept. 29 for the online course, The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course»…
Marketers Increasing Content Investment»
…marketing spending for 2009. Among their plans for 2009, case studies. Fifty-five percent indicated they would be investing in case studies among other tactics such as social media, blogs and…
How to Keep it Real – Authenticity in Customer Stories»
…a close second. As managers and creators of customer stories, it’s our job to help keep customer success stories and case studies high up on that list of trusted sources….
PR: Stepping Stone to a Case Study?»
Selling anyone on anything is usually a process. The same goes for convincing customers to be featured in a customer case study. Sometimes you have to baby-step customers toward sharing…