Search Results for “case studies”
If you don’t see what you’re looking for in the search results below, please try searching again with different keywords or phrases, use the menu above to navigate, or try the Site Map link in the footer.
A Winning Strategy for Landing Big-Name Customer Stories»
I’m a big proponent of what I call “win-win storytelling” in customer case studies and success stories. The company creating the customer story has to benefit, as does the featured…
Customer References Trim the Sales Cycle»
Customer case studies pull major weight among your marketing and sales materials. But they are just one way that a customer can serve as a reference for a business. Customer…
Back to School – Fall Event Roundup»
…29, online, $24 Learn simple strategies to improve your customer stories, and the whole process with customers – with less stress and delay. Boost customer participation, get case studies done…
PR Reps: Your Ally in Getting the Customer’s Buy-in»
For many companies, the biggest challenge in creating customer case studies and success stories is getting customers to agree to be featured. I’ve often found the customer’s PR team is…
Customer Successes – Help Buyers Decide FASTER»
…What can you do to change that? Whether it’s suggesting happy customers post on review sites or capturing the details in case studies or success stories, HELP prospective customers buy…
About Casey Hibbard»
…case studies that earn trust, land million-dollar sales deals, earn major PR in industry publications, and secure funding. Since 2001, Casey has written and managed more than 1,300 customer stories…
8 Traits of Sales-Win Stories»
Savvy sales teams share customer success stories to move prospects further toward a purchase decision. But customer case studies aren’t the only type of story that can help a rep…
My “Chunking” Trick for Busting through Writer’s Block»
…Even after logging more than 1,000 case studies over the years, they don’t always flow onto the screen effortlessly. It can be an ugly slog. But fortunately, I’ve found a…
Enter to Win – One Free Ticket to an Online Storytelling Conference»
…Reinvention Summit entry a link to one of your favorite examples of a great customer success story/case study. I’d love examples of how organizations are communicating their customer success stories/case…
12 Tips for Writing Stronger Technology Customer Stories»
…stay the same. But tech case studies bring extra layers — like acronyms and technical nuances. Here are 12 tips for stronger customer stories, drawn from 20+ years of writing…
Enhance Sales Reps’ Cooperation in Securing Customer Stories»
…they need case studies, but simply get too wrapped up in day-to-day sales efforts to pass on leads and secure customer permission. While it might be tough to get your…
When You Need 2 Versions of the Same Case Study»
…public and competitors. So why not create two versions of the case study? Version 1 of the case study, for internal-only use, has frank discussion about the challenges this customer…
Rescuing a Case Study from Certain Death»
Whew! A case study has been saved. It was close. Here’s how it went down: We created a case study that my client really needed, the first one on a…
Will Customers Nominate Themselves as Stories?»
…Want more tips for managing your case studies? Join me Sept. 29 for the online course, The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course»…
Awards Get Customers to Tell Their Stories – Fast»
…Somehow, submitting for awards doesn’t require (in most companies) the usual PR/legal approval that customer case studies do, but you still get a positive story out publicly- if you win….
How to Showcase Customer Stories – in Context – on Your Web Site»
…website. Too often, you find them buried on vendor websites, under isolated headings like “Resources.” To get them into the “conversation” on your website, ensure customer stories and case studies…
4 Tips for More Seductive Customer Stories»
…record. Take the time to pre-qualify customers as being true fans before moving ahead with collecting testimonials or case studies. 2. Capture Passionate Customer Quotes Customer quotes should ooze with…
PR: Stepping Stone to a Case Study?»
Selling anyone on anything is usually a process. The same goes for convincing customers to be featured in a customer case study. Sometimes you have to baby-step customers toward sharing…
Dare to Give a Case Study Customer a Deadline?»
What’s the biggest unknown in any case study or success story project? The customer’s review and approval time. As we’ve said, customers can turn a story around in a day…
The Success Story as Your “For Example”»
…they say with examples and anecdotes. Likewise, customer success stories and case studies are dragged down by too much general product description of how something works. It effectively derails the…
