«Return to Blog List Back to School – Fall Event Roundup

continue learning

It’s that time of year, when hordes of students head back to school.

Makes me almost miss the chance to get a new backpack and school clothes.

In the spirit of lifelong learning, here are a few upcoming events—all virtual—to sharpen your knowledge and skills.

Generalist vs. Specialist: Which Is Better for Writers in a Tough Economy?
Free live debate – 2-3 pm EDT, Sept. 17, online, free
Join Peter Bowerman, “The Well-Fed Writer,” who’s made a great writing living as a generalist since “day one” of his career in 1994, as he squares off against über-specialist Michael Stelzner, international authority on white papers and author of the book Writing White Papers.

Telling Stories to Generate Revenue
BtoB Magazine Webcast – 2-3 pm EDT, Sept. 17, online, free
An expert panel will share the why, when, where and how of storytelling for revenue. Along the way, they will provide detailed examples demonstrating unique content and formats.

The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course
a Stories That Sell webinar – 12-1 pm MDT, Sept. 29, online, $24
Learn simple strategies to improve your customer stories, and the whole process with customers – with less stress and delay. Boost customer participation, get case studies done in less time, create case studies that win more sales, and enhance relations with customers in the process.

Copywriting Success Summit 2009
online summit – multiple dates in October, online, $297 before Sept. 24!
What do successful writers know and do differently that makes them so successful? How do they generate quality leads and win better clients? Now you can learn their tactics. Discover how to grow your writing business during this economic slump.

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