Search Results for “case studies”
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Chasebuzz Site Features 2000+ ICT Success Stories»
…Chasebuzz aggregates case studies from multiple vendors, giving buyers a single place to compare current customers’ experiences for the solutions they’re considering. “Working in sales for IT solutions for more…
Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial»
…value of what you offer your customers. These interviews can be used as multimedia testimonials or Compelling Cases can turn these interviews into powerful written case studies. Discover more about…
Customer Success Stories Make Splash with the Media»
…own formal case studies. But it just goes to show you the power of compelling stories tied to a product or service – especially in generating media coverage. I’m always…
A Tribute to the PPD»
…nearly as much credit as it deserves. It answers all the questions I would typically ask my client about a product in order to start success stories or case studies:…
Case Study Design – Turn it Sideways»
It’s easy to get into a rut with design, especially when a marketing piece like a case study contains all the same elements every time… Headline Subhead Text Photo Steelcase,…
Make Your Case in the Face of Sales Objections»
…from prospects? Give them real-world examples to make the case for your solutions. Create a list of the objections and concerns most frequently heard in the sales process. Then review…
Your Customer’s Giant Logo on Your Home Page?»
…results and success in this way. Check it out and be inspired. And please send me your own favorite examples of creative uses of customer case studies and success stories!…
Where Does Trash Talkin’ Get You?»
…get you? We talked last week about naming competitors in case studies. The consensus: Doing so publicly, highlighting how you’re better than another, can make you look bad and fire…
Relieving reference customers – Give ’em a break!»
…there’s only so much time in the day. A number of the end customers I’ve interviewed for my clients for case studies have expressed relief that, by putting their story…
My Bumper Sticker Would Be…»
…of customer case studies and success stories as effective, credible business assets depends on preserving their authenticity. That’s why I am disheartened by the current Lipitor commercials. The cholesterol drug…
April Teleclass: Writing a Compelling Customer Story»
Companies are increasingly adding case studies and success stories to their marketing mix. I’ve seen huge growth in awareness and use of them over the past decade. This form of…
The 10 Biggest Mistakes Case Study Writers Make»
The Case Study Writer’s Mad Skills Crash Course LIVE 2019»
The Case Study Copywriter’s Crash Course»
The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course»
Case Study Portfolio»
How Do You End a Case Study?»
I’m back after a refreshing little break and am ready to talk customer stories! Recently, I’ve been thinking about the ways that you can “end” a customer story. There’s no…
What Works in Customer Stories: About Face on the “About Section”»
How often do you read the “About” section of a marketing piece – a brochure, press release or case study? Probably not very often. There are times when an “About”…
Create Quotes That Stand Alone»
By Casey Hibbard In any customer case study, quotes are the gems that shine through – the actual voice of the customer. Customer quotes add major credibility to your story….
Bait Customers for More Compelling Storytelling»
There are moments in every customer case study interview when bells go off (in my head, at least). The customer has just uttered something that I know will give the…
