Search Results for “case studies”

Customer Success Stories Make Splash with the Media»

…own formal case studies. But it just goes to show you the power of compelling stories tied to a product or service – especially in generating media coverage. I’m always…

April Teleclass: Writing a Compelling Customer Story»

Companies are increasingly adding case studies and success stories to their marketing mix. I’ve seen huge growth in awareness and use of them over the past decade. This form of…

Relieving reference customers – Give ’em a break!»

…there’s only so much time in the day. A number of the end customers I’ve interviewed for my clients for case studies have expressed relief that, by putting their story…

When Securing Customer Buy-in, It Matters Who Asks»

…approaching customers about being featured in case studies. When it comes to your customer’s agreement to share their success story, the asker matters. Choose an individual who has an established…

Your Customer’s Giant Logo on Your Home Page?»

…results and success in this way. Check it out and be inspired. And please send me your own favorite examples of creative uses of customer case studies and success stories!…

A Tribute to the PPD»

…nearly as much credit as it deserves. It answers all the questions I would typically ask my client about a product in order to start success stories or case studies:…

You Look Good When Your Customer Looks Good»

…a media interview or speaking engagement, others want the defined parameters of a case study, and still others prefer private discussions or networking with industry analysts and peers where details…

Dear Vendor: You’re Not Helping Me Buy from You»

…quality work? Don’t Compete on Price A vendor-produced customer case study gives a business the unique chance to showcase a customer’s positive experience – and answer the most common questions…

Where Does Trash Talkin’ Get You?»

…get you? We talked last week about naming competitors in case studies. The consensus: Doing so publicly, highlighting how you’re better than another, can make you look bad and fire…

Case Study Design – Turn it Sideways»

It’s easy to get into a rut with design, especially when a marketing piece like a case study contains all the same elements every time… Headline Subhead Text Photo Steelcase,…

When a “Dated” Case Study is OK»

…to show longevity or durability, go ahead and include dates. In that case, the older the date, the better. I just included an install date of 2004 in a success…

Make Your Case in the Face of Sales Objections»

…from prospects? Give them real-world examples to make the case for your solutions. Create a list of the objections and concerns most frequently heard in the sales process. Then review…

My Bumper Sticker Would Be…»

…of customer case studies and success stories as effective, credible business assets depends on preserving their authenticity. That’s why I am disheartened by the current Lipitor commercials. The cholesterol drug…

The 10 Biggest Mistakes Case Study Writers Make»

Case Study Portfolio»

How Do You End a Case Study?»

I’m back after a refreshing little break and am ready to talk customer stories! Recently, I’ve been thinking about the ways that you can “end” a customer story. There’s no…

What Works in Customer Stories: About Face on the “About Section”»

How often do you read the “About” section of a marketing piece – a brochure, press release or case study? Probably not very often. There are times when an “About”…

Bait Customers for More Compelling Storytelling»

There are moments in every customer case study interview when bells go off (in my head, at least). The customer has just uttered something that I know will give the…

Create Quotes That Stand Alone»

By Casey Hibbard In any customer case study, quotes are the gems that shine through – the actual voice of the customer. Customer quotes add major credibility to your story….

The Case Study Writer’s Mad Skills Crash Course LIVE 2019»