«Return to Blog List Relieving reference customers – Give ’em a break!
Most businesses have a few favorite customers they like to use again and again as live references. When they have a hot prospect, they get the happy customer on the phone to talk about the experience.
But you want to keep happy customers happy by not wearing out your welcome. Sure, they love you and your product or service, but there’s only so much time in the day.
A number of the end customers I’ve interviewed for my clients for case studies have expressed relief that, by putting their story on paper, they might not have to take as many calls!
Are you reminding your reference customers that this is one of the top benefits for them – minimizing live reference activity? Add that to the list of reasons you give them for why a case study benefits them too.
Give customers a break!