«Return to Blog List Where Does Trash Talkin’ Get You?

There’s a lot of talk about trash-talk at this year’s Olympics. The French swimming relay team trash-talked before the big race against the U.S., and an American pole vaulter did the same regarding her Russian competitor. In both cases, the big-talkers fired up their competitors and ended up in second place.

In sports, politics and in business, where does it get you?

We talked last week about naming competitors in case studies. The consensus: Doing so publicly, highlighting how you’re better than another, can make you look bad and fire up your competitors. It’s tempting, but ultimately doesn’t give you a competitive advantage.

It’s much more powerful to reinforce your own strengths with real anecdotes and metrics, building a case FOR your products or services, rather than AGAINST your competition.

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