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I’ve been following the U.S. Olympic trials for swimming this past week. The new Speedo swimsuit seems to be making a bigger splash than the athletes wearing them.

That’s because the suit itself has so many success stories tied to it. Since Speedo introduced the suit in February, more than 40 new world records have been set by athletes wearing it. It’s seen as such a competitive advantage that athletes are considering defecting from current sponsors to wear it. Wow!

In interviews for magazines, newspapers and on TV, reporters ask about the suits and swimmers just rave.

In this case, the product and athletes’ success were so noticeable that the suit spoke for itself. Speedo doesn’t need to create its own formal case studies. But it just goes to show you the power of compelling stories tied to a product or service – especially in generating media coverage.

I’m always on the lookout for real examples of customer success stories in action. Feel free to share whenever you come across one.

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