Search Results for “case studies”
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6 “Rights” of Case Studies that Compel & Sell»
…piece, the case study is only effective when created with the specific audience in mind. Considering that, I boiled the elements of compelling case studies into six “rights.” Here are…
Right #1 of Case Studies That Compel & Sell – Right Customer»
Following my last post introducing the 6 “Rights” of Case Studies that Compel & Sell, let’s dive deeper into right #1. In a nutshell, the customers that you choose to…
Lock Your Customer Case Studies? Then Forget Social»
…links, you expect that content to be EASY and quick to access. You should be sharing your customer case studies and success stories on social media. Relevant stories spread your…
Creating Case Studies? The Math You Have to Master»
…Customer case studies are about documenting results, showing that actual customers experienced the benefits that marketing and sales promised. Whether you’re a marketer, business owner or writer producing case studies,…
Are Your Case Studies ‘Human’ Enough?»
…customer stories: Quotes OK, this seems obvious. But surprisingly, there are case studies out there without quotes! Quotes are the sound bites, the actual voices of the characters in your…
25 Different Ways to Use Your Customer Case Studies»
A customer story is one of the most versatile and powerful types of promotional content any organization can create. Here are the top 25 ways you can use case studies…
Right #5 of Case Studies that Compel & Sell – Right Results»
Customer case studies play several roles – credibility, education, and last but not least, validation. Prospects need to see the specific value that a product or service delivered. Ideally, that’s…
The Case Study Copywriter’s Crash Course»
…in your case studies “The Case Study Copywriter’s Crash Course is the blueprint for writing case studies. It’s a concise, no-fluff approach for freelancers and staff writers who want to…
The Case Study Copywriter’s Crash Course LIVE 2019-Registration Closed»
…unpredictable projects like case studies How/when to invoice for case studies Who manages what on case study projects – you vs. the client Knowledge and practices that will make you…
How Case Studies Get Done – One Leg at a Time»
…over the finish line. At any given time, I’ve got case studies or success stories in every phase of the cycle, from gathering initial background to securing final customer signoff….
THIS is How to Organize Case Studies Online»
…self-direct their learning online. As you grow your stable of customer case studies and success stories, organize them so that a prospect can find exactly the type of story of…
When Customers Won’t Give Up Measurable Results for Case Studies»
The proof is in the numbers. If you ask companies what’s most important in their customer case studies, 9 out of 10 would likely say measurable results. But drawing metrics…
The First Book on Case Studies – Now Available!»
…as a corporate freelance writer, I’d never heard of case studies—let alone knew how to approach one. I searched the web, looked in bookstores, and asked around. Yet I couldn’t…
5 Tips for Tweeting Your Customer Case Studies»
…might bundle a handful of Tweets about customer case studies all in one industry, or all in one geographic area. Or package Tweets all related to customers presenting their stories…
6 Ways to ‘Place’ Prospects in Your Case Studies»
…they’re a part of it?” In customer case studies and success stories, it’s about reflecting some of the traits of your prospective customer in the story you’re telling. As we’ve…
Timing Your Customer Case Studies—Capture the most emotion and detail early in the customer relationship»
In a discussion last week with a growing software company, the issue of timing case studies came up. The company’s featured customers sometimes find it tough to quantify and detail…
Selling More to Current Fans with Case Studies»
…stories to attract and sell to prospects, then you’re not getting your full return on investment on a case study. Can you share any great stories of using case studies…
Video Customer Case Studies – Empowering the Viewer»
…Link to resources – Let viewers click for more resources, like written case studies, white papers, demos or more in-depth video content Let viewers search – A search field lets…
Marketing-Sales Collaboration on Case Studies»
In most companies, producing a steady stream of customer case studies and success stories depends on sales and marketing teams working together. Yet, it doesn’t always go smoothly. Pick up…
Buyers Link to Case Studies from Blogs, Wikis»
…how do you get people to link to the content on your site from social media venues? Case studies are a top draw for technology buyers, but mostly linked from…
