«Return to Blog List 5 Tips for Tweeting Your Customer Case Studies


In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87% of them choosing to do so on Twitter. (2016 B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America)

Customer success stories – with their focus on real customers, real results and how-to messages – are some of the most engaging content to share. And on Twitter, posting a written or video customer case study is pretty quick and simple.

Here’s a short guide for crafting your customer-story Tweets:

Use Graphics

A study found that Tweets with images get 18% more clicks and 150% more Retweets, and are “favorited” 89% more.

Let’s look at a few examples…

You can choose to Tweet a photo that ties into your story, that represents the customer or the customer’s industry. Maybe even overlay a featured customer quote.


Create a graphic that conveys some of the biggest take-aways from your customer story.


Or share your customer video right on Twitter.


Create an Engaging Headline

Entice the reader to click by using words proven to increase engagement such as “new,” how to,” “check out” and “free.” Microsoft’s September post on Uber generated 299 Retweets and 374 favorites.


Package Tweets

Recently, Twitter announced the availability of Twitter Moments, which allows you to tell a story by bundling existing Tweets of your own or others. For example, you might bundle a handful of Tweets about customer case studies all in one industry, or all in one geographic area. Or package Tweets all related to customers presenting their stories at your user conference.

Shorten Links

Include a link to the case study or related blog post, and shorten it to make the most of your 140 characters. You may choose from sites such as goo.gl, ow.ly or bit.ly, among others, to shorten your link.

Tag It

Tagging posts with Twitter handles and hashtags helps Twitter users find posts relevant to them. In the examples above, these companies have used hashtags such as #Quakes (the featured customer), #SAFe (product name), #veterans (intended audience) and #MSIgnite (an event). Don’t forget to tag the featured customer with @ so they notice and can Retweet their story.

All these tactics are easy, free (except for your time), and fun. Try them and watch how your Twitter engagement – and site traffic – respond.

Share your Twitter experience. What have you found gets more traction?

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