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Stories that Sell

Ten years ago this month, my phone rang.

On the other end was a client with a new project—a case study on one of the software company’s satisfied customers.

Admittedly, as a corporate freelance writer, I’d never heard of case studies—let alone knew how to approach one.

I searched the web, looked in bookstores, and asked around. Yet I couldn’t find any information on the “whys” or “hows” of customer case studies.

I forged ahead anyway, and in the process discovered a love for storytelling.

Over the past decade, that one project has led to hundreds more for dozens of companies.

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