Search Results for “case studies”
If you don’t see what you’re looking for in the search results below, please try searching again with different keywords or phrases, use the menu above to navigate, or try the Site Map link in the footer.
Dare to Give a Case Study Customer a Deadline?»
What’s the biggest unknown in any case study or success story project? The customer’s review and approval time. As we’ve said, customers can turn a story around in a day…
Sales with Storytelling»
I just read Charles Brown’s new ebook, The Plot Thickens: Why Case Studies Create New Customers, How to Sell Your Products or Services Using Story-Telling Techniques. Charles, of Dynamic Copywriting,…
Awards Get Customers to Tell Their Stories – Fast»
…Somehow, submitting for awards doesn’t require (in most companies) the usual PR/legal approval that customer case studies do, but you still get a positive story out publicly- if you win….
Getting Measurable Results on the Hard-to-Measure»
In customer case studies and success stories, specific results impress. But not every product or service is easy to measure. Coaches, consultants and other service providers, for example, often provide…
Selling Deeper into Existing Accounts»
…a warmer introduction. Customer case studies can play an important role in warm calling, especially when you’re looking to sell further into an existing client’s organization. Many companies have multiple…
4 Tips for More Seductive Customer Stories»
…record. Take the time to pre-qualify customers as being true fans before moving ahead with collecting testimonials or case studies. 2. Capture Passionate Customer Quotes Customer quotes should ooze with…
Never a Better Time for ROI: A Primer on Getting the Numbers You Need»
…customer case studies. Return on investment details, or ROI, are so persuasive, but so hard to draw out of customers. Here are few tips for getting the numbers you need:…
How to Showcase Customer Stories – in Context – on Your Web Site»
…website. Too often, you find them buried on vendor websites, under isolated headings like “Resources.” To get them into the “conversation” on your website, ensure customer stories and case studies…
“Stories That Sell” B-Day – 2-Day Sale»
Happy 2012! The holidays are over but there are still great deals to be had – including one free audio class on case studies and half off anything in the…
Biggest Names Not Always the Best, When Choosing Customers to Feature»
When choosing customers to feature as case studies, it’s tempting to name drop—to showcase only your biggest-name, enterprise customers. But if you’re reaching out to small and mid-size organizations, using…
Share Your Promo Plan with Customers»
…on a brainstorming call this morning with a client that’s trying to feature several big-name customers in case studies. The question: How does the client approach each of these customers…
Editorial Style – What’s Yours?»
…a case study I created for a client. While the draft originally said “Smith” when referring to her, she preferred “Ms. Smith.” Since all the other case studies this client…
How Much to Talk about Partners/Resellers in Customer Stories?»
This question has come up a couple of times lately in working with clients… How much should customer case studies and success stories talk about reseller partners? On the one…
Whatever You’re Selling, Details Sell»
…of the main reasons why case studies are so effective – details sell. When people are considering a purchase, they want as many details as you can give them. That’s…
The Success Story as Your “For Example”»
…they say with examples and anecdotes. Likewise, customer success stories and case studies are dragged down by too much general product description of how something works. It effectively derails the…
The Case Study Ask: Five Things Your Customer Needs to Know»
The more facts you give someone, the better armed they are to make a decision – like when you ask a customer to be featured in a case study or…
The Art of the Anonymous Case Study»
…to publish a case study without a name. But a strong story can still be influential with audiences. When the call comes to write an anonymous customer story (or remove…
3 Questions to Capture Customer Emotions»
…of emotions customers experience. Quotes give you the perfect opportunity to showcase the human aspects of a customer’s journey. Check out a few quotes from actual case studies, showing customer…
Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial»
…value of what you offer your customers. These interviews can be used as multimedia testimonials or Compelling Cases can turn these interviews into powerful written case studies. Discover more about…
Chasebuzz Site Features 2000+ ICT Success Stories»
…Chasebuzz aggregates case studies from multiple vendors, giving buyers a single place to compare current customers’ experiences for the solutions they’re considering. “Working in sales for IT solutions for more…