Search Results for “case studies”

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Sales with Storytelling»

I just read Charles Brown’s new ebook, The Plot Thickens: Why Case Studies Create New Customers, How to Sell Your Products or Services Using Story-Telling Techniques. Charles, of Dynamic Copywriting,…

Getting Measurable Results on the Hard-to-Measure»

In customer case studies and success stories, specific results impress. But not every product or service is easy to measure. Coaches, consultants and other service providers, for example, often provide…

Selling Deeper into Existing Accounts»

…a warmer introduction. Customer case studies can play an important role in warm calling, especially when you’re looking to sell further into an existing client’s organization. Many companies have multiple…

4 Tips for More Seductive Customer Stories»

…record. Take the time to pre-qualify customers as being true fans before moving ahead with collecting testimonials or case studies. 2. Capture Passionate Customer Quotes Customer quotes should ooze with…

Share Your Promo Plan with Customers»

…on a brainstorming call this morning with a client that’s trying to feature several big-name customers in case studies. The question: How does the client approach each of these customers…

Editorial Style – What’s Yours?»

…a case study I created for a client. While the draft originally said “Smith” when referring to her, she preferred “Ms. Smith.” Since all the other case studies this client…

Whatever You’re Selling, Details Sell»

…of the main reasons why case studies are so effective – details sell. When people are considering a purchase, they want as many details as you can give them. That’s…

The Success Story as Your “For Example”»

…they say with examples and anecdotes. Likewise, customer success stories and case studies are dragged down by too much general product description of how something works. It effectively derails the…

The Art of the Anonymous Case Study»

…to publish a case study without a name. But a strong story can still be influential with audiences. When the call comes to write an anonymous customer story (or remove…

3 Questions to Capture Customer Emotions»

…of emotions customers experience. Quotes give you the perfect opportunity to showcase the human aspects of a customer’s journey. Check out a few quotes from actual case studies, showing customer…

Chasebuzz Site Features 2000+ ICT Success Stories»

…Chasebuzz aggregates case studies from multiple vendors, giving buyers a single place to compare current customers’ experiences for the solutions they’re considering. “Working in sales for IT solutions for more…