Search Results for “case studies”
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Awards Get Customers to Tell Their Stories – Fast»
…Somehow, submitting for awards doesn’t require (in most companies) the usual PR/legal approval that customer case studies do, but you still get a positive story out publicly- if you win….
How to Keep it Real – Authenticity in Customer Stories»
…a close second. As managers and creators of customer stories, it’s our job to help keep customer success stories and case studies high up on that list of trusted sources….
Getting Measurable Results on the Hard-to-Measure»
In customer case studies and success stories, specific results impress. But not every product or service is easy to measure. Coaches, consultants and other service providers, for example, often provide…
How Much to Talk about Partners/Resellers in Customer Stories?»
This question has come up a couple of times lately in working with clients… How much should customer case studies and success stories talk about reseller partners? On the one…
Will Customers Nominate Themselves as Stories?»
…Want more tips for managing your case studies? Join me Sept. 29 for the online course, The Customer Won’t Sign Off! and other Pitfalls: The Case Study Manager’s Crash Course»…
Don’t Miss This Social Media Event»
…Examiner. Since then, I’ve had the chance to feature social media case studies on companies like IBM, Domino’s Pizza and Avaya. But the Social Media Examiner site itself is one…
Marketers Increasing Content Investment»
…marketing spending for 2009. Among their plans for 2009, case studies. Fifty-five percent indicated they would be investing in case studies among other tactics such as social media, blogs and…
How to Showcase Customer Stories – in Context – on Your Web Site»
…website. Too often, you find them buried on vendor websites, under isolated headings like “Resources.” To get them into the “conversation” on your website, ensure customer stories and case studies…
Biggest Names Not Always the Best, When Choosing Customers to Feature»
When choosing customers to feature as case studies, it’s tempting to name drop—to showcase only your biggest-name, enterprise customers. But if you’re reaching out to small and mid-size organizations, using…
4 Tips for More Seductive Customer Stories»
…record. Take the time to pre-qualify customers as being true fans before moving ahead with collecting testimonials or case studies. 2. Capture Passionate Customer Quotes Customer quotes should ooze with…
Selling Deeper into Existing Accounts»
…a warmer introduction. Customer case studies can play an important role in warm calling, especially when you’re looking to sell further into an existing client’s organization. Many companies have multiple…
Whatever You’re Selling, Details Sell»
…of the main reasons why case studies are so effective – details sell. When people are considering a purchase, they want as many details as you can give them. That’s…
The Success Story as Your “For Example”»
…they say with examples and anecdotes. Likewise, customer success stories and case studies are dragged down by too much general product description of how something works. It effectively derails the…
Dare to Give a Case Study Customer a Deadline?»
What’s the biggest unknown in any case study or success story project? The customer’s review and approval time. As we’ve said, customers can turn a story around in a day…
Editorial Style – What’s Yours?»
…a case study I created for a client. While the draft originally said “Smith” when referring to her, she preferred “Ms. Smith.” Since all the other case studies this client…
Share Your Promo Plan with Customers»
…on a brainstorming call this morning with a client that’s trying to feature several big-name customers in case studies. The question: How does the client approach each of these customers…
Sales with Storytelling»
I just read Charles Brown’s new ebook, The Plot Thickens: Why Case Studies Create New Customers, How to Sell Your Products or Services Using Story-Telling Techniques. Charles, of Dynamic Copywriting,…
Never a Better Time for ROI: A Primer on Getting the Numbers You Need»
…customer case studies. Return on investment details, or ROI, are so persuasive, but so hard to draw out of customers. Here are few tips for getting the numbers you need:…
The Case Study Ask: Five Things Your Customer Needs to Know»
The more facts you give someone, the better armed they are to make a decision – like when you ask a customer to be featured in a case study or…
My Bumper Sticker Would Be…»
…of customer case studies and success stories as effective, credible business assets depends on preserving their authenticity. That’s why I am disheartened by the current Lipitor commercials. The cholesterol drug…
