«Return to Blog List When a “Dated” Case Study is OK
Rarely do I include dates in a customer story. Numbers such as dates or specific product release versions can make a story look outdated more quickly.
However, if you want to show longevity or durability, go ahead and include dates. In that case, the older the date, the better.
I just included an install date of 2004 in a success story on a green technology product. The fact that the system still runs, with very minimal maintenance, demonstrates its longevity and ease for the customer – one of the messages the vendor wants to convey.