«Return to Blog List Sales with Storytelling
I just read Charles Brown’s new ebook, The Plot Thickens: Why Case Studies Create New Customers, How to Sell Your Products or Services Using Story-Telling Techniques.
Charles, of Dynamic Copywriting, knows his storytelling stuff. He’s done a lot of research on the dynamics of storytelling.
The ebook highlights how the power of the customer testimonial merged with story creates a compelling sales tool – the customer case study. It offers a number of nuggets to help you enhance the sales potential of your customer stories.
My favorite tips from the ebook:
“If you or your sales literature makes a claim, it is suspect. But if all of your benefit statements are expressed as direct quotes from real, satisfied human beings, a reader is far more likely to accept it as truth.”
“Don’t begin your case study with the written equivalent of throat clearing. Instead, jump right into the action.”
I love that last one. Check it out, if you haven’t yet. You’ll take away some great tips and inspiration.