«Return to Blog List Marketers Increasing Content Investment
Business news lately has been grim, but it’s not all bad.
A recent survey by Junta42 found that 56% of marketing and publishing decision makers plan to increase their content marketing spending for 2009.
Among their plans for 2009, case studies. Fifty-five percent indicated they would be investing in case studies among other tactics such as social media, blogs and video.
Why the increase in investment in these conditions?
Junta42 says: “As the economy worsens, more corporate marketers focus on keeping their current customers by showing clear value through relevant content distribution. But the more likely story is that we’ve seen a clear shift away from ‚Äòinterruption’ style media toward content marketing and social media, which seeks to add value to a conversation instead of a ‚Äòsales through distraction’ mentality.”
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