«Return to Blog List Editorial Style – What’s Yours?
In the customer case study process, at least 3 people are involved in writing/editing – me, my client and my client’s featured customer. Often, it’s more than that.
Sometimes, we all prefer a different editorial style. I use Associated Press journalism style to help me decide what’s capitalized and how to write out the number one versus the number 10. But my client may prefer its own corporate style, while their customers can find style rules odd altogether.
For example, today I received edits back from the featured customer on a case study I created for a client. While the draft originally said “Smith” when referring to her, she preferred “Ms. Smith.” Since all the other case studies this client has done use just the person’s last name, we needed to change it back to Smith and explain why.
It doesn’t particularly matter which style you choose, as long as you have one. Otherwise, your stories won’t be consistent from one to the next.
As a former journalist, I still use AP Style. Which editorial style do you usually use?