Search Results for “case studies”
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The Audience That’s NOT Seeing Your Success Stories»
…case studies or success stories with employees: New employee orientation – Kick off the relationship on a positive note by including customer success stories in new employee orientation. Email –…
Interview on Trends and Uses of Customer Stories»
…Group A new LinkedIn Group, Success-Story Marketing, serves as a forum for exchanging ideas and best practices on writing, managing and using customer success stories and case studies. Join us!…
What Works in Customer Stories – Small Biz Using Direct Mail»
I’ve talked to a lot of companies that use customer stories. It’s especially exciting to see how small businesses get creative with their case studies and success stories. I truly…
Creating Customer Reference Programs – A Marketing Plan»
…see a customer’s full reference value beyond just one-off reference calls or case studies, and track your use of any reference customers. The blog post, Marketing Plan Outline for Creating…
10 Ways to Get More Business as a Freelance Writer»
…The need for case studies, ebooks, newsletters, articles, websites, white papers and press releases is growing at an unprecedented rate. For the writer who applies a few simple techniques, work…
SocialMediaExaminer.com Launches – New Free Social Media Magazine for Businesses»
…In-depth case studies about how businesses use social media. Live video Q&A – today Today, the site kicks off with live Q&A sessions: 7 am Pacific: Chris Garrett 9 am…
Writers: How to Referee Style Rules»
…not more, and perhaps a PR or sales person. Then there’s maybe a product manager. If you work on customer case studies, an additional three to four people at the…
Customer Stories…Make a Tractor Interesting?»
…– and all in the presentation. Customer case studies and success stories are just as subject to packaging and presentation. You can lay out just the facts, or you can…
Customer Success Stories Show You Solve Problems for Customers»
…important reminders. You can accomplish several of the lessons with the help of customer case studies and success stories. Here’s one of the lessons and how customer stories tie in……
Eek, My Own Process Broke Down!»
After 11 years of working on customer stories, I’ve become set in my ways. And with good reason. I’ve refined my step-by-step process for creating case studies and success stories…
The Sales-Ready Customer Examples Reps Need»
By Casey Hibbard Sales reps need customer references and examples to influence every sales deal. So what happens when they don’t have customer stories in formats they can readily use?…
Traits of the Perfect Success-Story Interviewee»
…out and grab the audience from the customer case study or success story. So how do you find these ideal evangelists for your stories? Here are a few tips: 1….
Is Your ROI Relevant to Buyers?»
MEASURABLE Results They’re the Holy Grail of any case study or success story project. Prospects want to know specifically how your product or service made an impact at another organization….
Cap Your Interviews with This Question»
…that will yield a 5-star case study or success story? Learn more about interviewing and writing cases that get results in the upcoming teleclass, “Writing a Compelling Case Study –…
Too Much Information – in Exchange for Customer Stories»
Many companies leverage their written customer stories as lead generators. Sign up for a webinar and get a case study, or give us your contact information in exchange for downloading…
Speeding Up Customer Story Approval – One Thing You Can Do»
…about mutual respect. And one person’s level of response often mirrors the other. The same goes for the customer review and approval phase of a case study or success story…
The Ever-Important “Saved” Interview Questionnaire»
…needs to get permission from his boss before we can move ahead with featuring the facility in a case study for using certain software. He asked me to send him…
Beyond Just Capturing the Story»
Happy Friday! Nearly every business has happy customers, but often they don’t know how to truly leverage that asset – beyond just creating a success story or case study. Lindsay…
Customer Videos 101: How to Score a Killer Sound Bite»
…Prep Work: Before conducting an interview, write out open-ended questions that help draw out the customer’s story. If you’ve already got a written case study on the customer, then you’ve…
Arm Your Sales Team with Customer Success Slides»
…differentiators about your company. What examples can she share of current customer successes? Although she’s got a good written customer case study that fits the prospect’s situation, she needs a…
