«Return to Blog List Beyond Just Capturing the Story

Happy Friday!

Nearly every business has happy customers, but often they don’t know how to truly leverage that asset – beyond just creating a success story or case study.

Lindsay Willot’s "Continuous Customer Capture" blog highlights the ways you can maximize that asset in "Seven things to do with a happy customer."

I particularly like her suggestion to create a "reference pack" with a case study, press release, podcast, video and PowerPoint slide on a customer’s success. That arms sales reps with a complete set of content about a happy customer to use in any situation.