«Return to Blog List Too Much Information – in Exchange for Customer Stories
Many companies leverage their written customer stories as lead generators. Sign up for a webinar and get a case study, or give us your contact information in exchange for downloading a case study or success story.
The problem is, those that ask for your information, ask for a LOT of information!
I understand the reasons for this, but personally, I have limited patience for long input forms to access a customer story. With most companies, there’s no middle ground. They either don’t ask at all or ask you to fill out 8-10 fields. How many of you are willing to input annual revenue or when you expect to make a purchase decision just to be able to read a case study?
I say, there is a middle ground. How about requesting just a name, company name and email? You may not get all the data you want, but then you probably capture names that you would not otherwise. More people are willing to give a little bit of data, increasing the number of overall leads you get.
What’s your take on requesting info in exchange for customer stories?