«Return to Blog List The Ever-Important “Saved” Interview Questionnaire

I was reminded again today just how important it is to have a written set of interview questions saved for each product/service I develop customer stories for.

A hospital contact needs to get permission from his boss before we can move ahead with featuring the facility in a case study for using certain software. He asked me to send him the case study interview questions as a way of making the decision. In seconds, I hit “send” and they were off to the contact. I was in the middle of writing a completely different project and I didn’t need to shift gears and come up with questions.

End customers often want to see interview questions. It’s extremely helpful to create a master set for all the products and services you interview on – so they’re always ready to go. Then you can always customize each interview a bit depending on the customer.

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