«Return to Blog List What Works in Customer Stories – Small Biz Using Direct Mail
I’ve talked to a lot of companies that use customer stories. It’s especially exciting to see how small businesses get creative with their case studies and success stories.
I truly enjoyed interviewing Linda McCulloch of Design That Works for the book, Stories That Sell. For years, her marketing communications business has mailed postcards featuring its success stories.
Her latest version is slightly smaller than an 8.5 x 11 page, then folded over. When you open it, the top half talks about defining marketing success and has photos of project examples, and then the bottom shares an actual customer success and quote. It’s quick, colorful and interesting.
She’s had prospects call, ready to move ahead, after receiving her postcards. It’s Design That Works!
Check out the firm’s success-story direct mail at right.