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good ingredients

If you cook, you know that the ingredients matter. Use the highest-quality ingredients and the end product tastes better than it would with lesser-quality materials.

The same goes for a customer case study. The better the information you gather in the interview, the stronger the story.

That’s why my interviews are typically very thorough. Yet still, at the end, I always ask one question to make sure that I haven’t missed anything.

“Is there anything else that you would like to add that we haven’t talked about?”

It’s the catch-all question to make sure that no stone has gone unturned.

About 50 percent of the time, the person will mention something else, or cap our conversation with an excellent summary quote. No matter how thorough the interview, there’s always a chance the customer might add a final thought, which will make your story even stronger.

Are you asking the questions that will yield a 5-star case study or success story? Learn more about interviewing and writing cases that get results in the upcoming teleclass, “Writing a Compelling Case Study – Start to Finish.”

One Response to Cap Your Interviews with This Question

  1. Great tip. I almost always do this.