Search Results for “case studies”

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How Do You End a Case Study?»

I’m back after a refreshing little break and am ready to talk customer stories! Recently, I’ve been thinking about the ways that you can “end” a customer story. There’s no…

Is the Unnamed Success Story Worthless?»

…with actual customer names. But case studies and success stories also educate prospects and validate solutions. For most types of sales uses, an unnamed story is often just as valuable…

What Clients Say About Casey Hibbard»

Compelling Cases works with technology and B2B organizations of all sizes. Clients include Acxiom, Avaya, IHS, EarthLink Business, Datrium, LANDESK and Zebra Technologies. Case Studies on our Work with Clients…

Customer Stories in Action: Clarity.fm»

I’m always on the lookout for new examples of customer case studies, and last week, the site Clarity came into focus. Clarity is a simple and super cool site where…

Sharing the Love with Customers»

…customers. Let’s humanize the entire process to not just keep customers happy, but also cultivating loyalty along the way,” he writes. And customer success stories and case studies are certainly…

Dropping Customer Anecdotes in Sales»

…written case studies that name customers provide great validation and credibility, when you don’t have that final story approved, try talking about results anecdotally to get the attention of prospects….

Why Customer Stories are a Website Must-Have»

Here’s a little Friday reminder about the importance of case studies on your website. A colleague forwarded an interesting article this morning that appeared in MarketingProfs. “Creating Your Company’s Own…

Legal Release Form: Going the Way of the Dodo?»

I’ve noticed an interesting trend the past year as I manage customer case studies for my clients. Increasingly, companies are eschewing a legal release form once used to get customers’…

When a One-Page Success Story is Plenty»

…seems to be the general rule – less is more in case studies for executives. Meanwhile, day-to-day users prefer more information. I’m curious, has anyone found exceptions to this? Casey…

Adding Interest with Video Testimonials»

You can capture and leverage customer successes in dozens of different ways. Video testimonials are a nice complement to longer success stories and case studies. Add video testimonials to gain…

Customer Signoff: What Works?»

For years I’ve watched companies struggle with customer signoff on case studies. It’s an inevitable part of the process, if you’re featuring your happy customers by name. I’ve always seen…

Recording Interviews: My Setup»

Chances are, most of your customer interviews are by phone. For me, it’s 99% of all interviews for case studies and success stories. I occasionally get questions about how I…

13 No-Cost PR Sites Reviewed by MarketingSherpa»

Customer case studies and success stories are compelling content for busy editors and writers at print and online publications. But when distributing press releases that capture those customer stories, what’s…

When in Doubt, Look it Up»

…understand, such business terms. I may know about revenue and profit, but in the course of writing case studies, I do encounter industry terms or acronyms I don’t know. When…

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