«Return to Blog List Sharing the Love with Customers
It’s Valentine’s week, so there’s no better time to talk about sharing the love with customers.
A blog post by Brian Solis, Transforming Customers into Evangelists: The Art of Listening and Engagement, was recently inspired by Brian’s workshop at the “Customer Service is the New Marketing” event.
He talks about empowering customers to become an extension of your sales and marketing, and the importance of partnering with customers for mutual success.
“This is about people and engaging them as people, evolving from an approach that connects faceless companies to anonymous customers. Let’s humanize the entire process to not just keep customers happy, but also cultivating loyalty along the way,” he writes.
And customer success stories and case studies are certainly a part of that:
“Most importantly, make sure that you integrate customer success stories into your PR and marketing initiatives. Feature them on your blog. Invite them to events. Partner with them to be proactive voices to help rally other customers. After all, customers are the very thing that keep you in business. Show them that you know this by reaching out to them, not just waiting for them to come to you.”