«Return to Blog List The “Stories That Sell” B-Day Give-Away
Today’s a big day! It’s the first anniversary of the release of the book, Stories That Sell.
It’s been a great year, and in honor of the occasion, I’m giving away a 43-page PDF excerpt of Stories That Sell, which covers the whys and hows of creating, managing and using customer stories.
This meaty chunk of the book comes straight from the chapter on ways to use customer success stories and case studies in sales, marketing and PR.
Tons of real examples will inspire you to use your stories more extensively and creatively to grow your business or cause in 2010.
Wishing you all you hope for in 2010!
Coming later this week: The top 5 ways to use your customer stories in ’10