«Return to Blog List Why Customer Stories are a Website Must-Have
Here’s a little Friday reminder about the importance of case studies on your website.
A colleague forwarded an interesting article this morning that appeared in MarketingProfs.
“Creating Your Company’s Own Online Reality,” written by Rick Sloboda, stresses the value of customer stories in making your organization look credible on your own website. Rather than telling your own story, tell the success stories of your customers to increase confidence about your products and services.
When customers perform their searching and researching online, you’ll compete and educate more effectively with real customer examples.
Have a great weekend!