«Return to Blog List Why Customer Stories are a Website Must-Have

Here’s a little Friday reminder about the importance of case studies on your website.

A colleague forwarded an interesting article this morning that appeared in MarketingProfs.

“Creating Your Company’s Own Online Reality,” written by Rick Sloboda, stresses the value of customer stories in making your organization look credible on your own website. Rather than telling your own story, tell the success stories of your customers to increase confidence about your products and services.

When customers perform their searching and researching online, you’ll compete and educate more effectively with real customer examples.

Have a great weekend!

2 Responses to Why Customer Stories are a Website Must-Have

  1. Great tip!
    I’ve been thinking about doing this myself. Now that you’ve said it out loud, I’m even more convinced this is a good idea. Not only does it show how you have helped your own clients, but you get to show off your writing skills as well. Double-whammy!

  2. Absolutely! If you’re a writer, you have the skills to write your own success stories. It’s just about making the time to do this marketing for yourself.
    I have a couple on my site from a while back, but need more recent ones. Of course, the cobbler’s children have no shoes!