«Return to Blog List Adding Interest with Video Testimonials
You can capture and leverage customer successes in dozens of different ways. Video testimonials are a nice complement to longer success stories and case studies.
Add video testimonials to gain attention and enhance credibility on your web site. Put them right on the home page. They pique interest and encourage visitors to learn more with other resources on your site.
I like the way Parature does this. The customer service software company features screen shots from video testimonials scrolling across the top of its home page. You can click on each one to hear what that person has to say.
Keep these sound bites short, and give visitors the option of watching more of an interview or reading the full story.