Post Archive: customer advocacy
The Small Marketer’s First Steps to a Customer Advocacy Effort»
A few years ago, I delightfully observed as a client started a customer advocacy program. What’s that, you might ask? It’s an effort to go beyond one-off case studies and. . .
Customer Stories Actually RELIEVE Your Best Customers»
“I’m so glad we’re finally doing this interview because maybe I won’t have to take as many calls.” That’s an actual quote from a customer being interviewed for a case. . .