Post Archive: Customer permission for case studies
Another Idea for Getting No-Go Customers off the Fence»
It’s been 15 years since I wrote my first case study. And year after year since then, I hear the same challenge from organizations as the main reason they don’t. . .
The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story»
I have a not-quite-two-year-old, and thus, spend a lot of time reading nursery rhymes and fairly tales. Most of these catchy or intriguing little stories pre-date our great-great-grandparents, but the. . .
The “Leave-Behind” Doc for Asking Customers for Case Studies»
Throughout our lives, we rely on relationships to help us get where we want to go. In middle school, it may start with enlisting a friend for help: “Will you ask so-and-so. . .
The Case Study Ask: Five Things Your Customer Needs to Know»
The more facts you give someone, the better armed they are to make a decision – like when you ask a customer to be featured in a case study or. . .
Fortune 500 Companies: Celebrity Endorsers of B2B»
If you sell consumer products like skincare, sunglasses or video games, a celebrity endorsement can be a powerful thing. In the B2B world, you can still tap a famous individual. . .
Podcast: Case Studies to Build Trust and Sales»
How do you make the most of a customer’s success story? What if you can’t name a customer? How do new FTC rules affect case studies? Get answers to these. . .
Awards Get Customers to Tell Their Stories – Fast»
It can be really tough to get customers to go public with their stories. But the prospect of winning an award gets customers on board – fast! Your products and. . .
When You Need 2 Versions of the Same Case Study»
A sales rep I’m assisting with a case study has two objectives: sell network management software to other U.S. divisions of a major account, and sell to other companies like. . .
PR: Stepping Stone to a Case Study?»
Selling anyone on anything is usually a process. The same goes for convincing customers to be featured in a customer case study. Sometimes you have to baby-step customers toward sharing. . .
Dropping Customer Anecdotes in Sales»
I’m working with a client on creating a customer success story on one of its customers—a large, well-known resort. They need the story ASAP for a sales initiative, but the. . .
Remind Customers of the Benefits of Case Studies»
I hear it all the time…”We have an amazing customer story, but just can’t get them to agree to be a case study…” Many companies name customer participation as the. . .
Is the Unnamed Success Story Worthless?»
I recently followed a string on a MarketingProfs forum regarding the value of unnamed customer success stories–those where you don’t actually name the featured customer. The original post asked whether. . .