Post Archive: Writing Customer Stories
Dear Vendor: You’re Not Helping Me Buy from You»
Last month, we did what we never expected: we bought a fixer-upper home – we, who can change a light bulb but do little else. Only a few square feet. . .
Want to Write Case Studies? How Technical Do You Need to Be?»
Before I started writing about technology as a business reporter, I had zero technical background. The closest I’d come to technology was a high school computer science class that I’d. . .
The Triathlon of Freelance Writing»
My husband does triathlons for fun – small, medium and the biggest of them all, the Ironman. It takes months of training and lots of planning and organization for race. . .
Being a Successful Freelancer: 25 Things I Learned the Hard Way»
“If it was easy, everyone would do it.” I’m not sure who said that, but file it under quotes that are wise, but still hard to accept. It’s absolutely true. . .
An On-Ramp to Writing Better Case Studies»
Have you ever tried to drive in an unfamiliar place – especially at night – and just couldn’t get your bearings? Even if you have a map or trusty smart. . .
Why You Should Chart your Writing Like a Doctor»
A guest post by Daphne Gray-Grant Eighteen years ago, I spent much of my life feeding babies. Heck, in those days, I spent all of my life feeding babies. My. . .
Customer Case Studies: Are We Just Being Lazy?»
I’m bored. I’ve read one too many customer case studies that just don’t try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine. . .
The #1 Question to Ask Before Starting Any Case Study»
A customer story can’t just be interesting or results-oriented. It also needs to sell. Even more critically, it needs to influence the intended audience. Before beginning customer success stories or. . .
Kronos Spotlights Dozens of Customers through Expanded Reference Program»
The book Stories that Sell, and a recent blog post here, lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and. . .
Case Studies: Start with the Story’s End»
Every day, we encounter new stories – on TV, in books, movies and magazines, and in discussions with others. Nearly all of them build toward an end result, which isn’t. . .
A No-Cost Teleclass for Case Study Writers»
Copywriters: Want to make more money with case studies? Then your stories HAVE to SELL. Join me on Wednesday, September 8 at 9 PDT/12 EDT for a no-cost, one-hour teleclass:. . .
Copywriters: Homework Makes You a Better Case Study Writer»
Today’s the first day back to school where I live. Neighborhood kids are donning their new backpacks, books and shoes. Homework isn’t just for school kids. Now’s the perfect time. . .
The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies»
Ever heard this popular expression regarding presentations? “Tell them what you’re going to tell them. Tell them. And then tell them what you told them.” Or something along those lines.. . .
Customer Presented on Your Behalf? Do More with a Live Case Study»
This week, two PowerPoint presentations came my way. My clients’ happy customers had actually presented these decks in live case studies (either in person or on a webinar). How fantastic. . .
Teleseminar for Coaches, Consultants and Solopreneurs – Weds, May 19»
If you’re a coach, consultant or solopreneur, you’ll want to join this one-hour, no-cost call on Wednesday, May 19. You may be one of the most experienced professionals in your. . .
How Case Studies Get Done – One Leg at a Time»
Ever played a carnival horse racing game? To get your mechanical horse to move forward toward the finish line, you have to roll a ball into little holes, hoping to. . .
‘Stories That Sell’ Takes Home Gold in Axiom Business Book Awards»
I’m excited to announce today that Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset has won Gold in the Advertising/Marketing/PR/Event Planning category of the. . .
Creating Case Studies? The Math You Have to Master»
I have a confession. I’m bad at math. Writers and marketers out there, I know some of you are with me. We were the spelling bee champions, the honors English. . .
Customer Stories…Make a Tractor Interesting?»
Most of us – for better or worse – have had a fast-food hamburger. It usually arrives in paper, often drippy and with an already soggy bun. The burger gets the job done,. . .
Writers: How to Referee Style Rules»
During the NFL playoffs, referees’ calls can ultimately decide a win or loss. Their job is to know the rules and make sure that players follow them. But sometimes their. . .