Post Archive: business storytelling

Create Quotes That Stand Alone»

By Casey Hibbard In any customer case study, quotes are the gems that shine through – the actual voice of the customer. Customer quotes add major credibility to your story.. . .

6 Ways to Make Over Your Case Studies in 2018»

Customer case studies and success stories are still among the most in-demand items in a sales rep’s toolkit. But to influence prospects, they have to be compelling and hard-hitting. How. . .

Steal Hollywood Storytelling Techniques for Your Next Case Study»

A downed network or lagging sales may not be an evil dragon, but the threats your customer faces can feel just as frightening. Turns out, we can learn a few. . .

5 Effective Business Storytelling Techniques»

A guest post by Belle Belace It’s no wonder storytelling is one of today’s most powerful content marketing tools. It provokes emotions and creates a connection between companies and their. . .