Post Archive: customer stories in PR
One Case Study Helps Land FIVE Major Customer Awards»
Never doubt the power of a single case study or the positive impact for the featured customer. Last year, United Airlines racked up five major awards – and countless resulting PR. . .
Customer Quotes That Compel and Sell in Case Studies»
In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim. . .
Podcast: Case Studies to Build Trust and Sales»
How do you make the most of a customer’s success story? What if you can’t name a customer? How do new FTC rules affect case studies? Get answers to these. . .
The “Stories That Sell” B-Day Give-Away»
Today’s a big day! It’s the first anniversary of the release of the book, Stories That Sell. It’s been a great year, and in honor of the occasion, I’m giving away. . .
Awards Get Customers to Tell Their Stories – Fast»
It can be really tough to get customers to go public with their stories. But the prospect of winning an award gets customers on board – fast! Your products and. . .
Give Your Success Stories Their Own Website?»
On most business websites, you have to dig to find a single story. If you do find any, it’s usually after you’ve waded through levels of capabilities copy and promises.. . .
Easy Peasy – PR with Customer Case Studies»
Think getting great PR takes diligent relationship-building with editors? Not always. With most publications running in print AND online today, editors are constantly looking for fresh, interesting content. And as. . .
The Media Wants Your Customer Stories»
Journalists are constantly looking for interesting stories to bring to their audiences. "When PR agencies and businesses come to me with customer stories, I’m always interested‚" said Mila D’Antonio, Managing. . .
Changing Minds with Stories?»
I got to thinking during a jog this morning. With the presidential campaigns fighting for voters, how can stories actually change minds – minds that have been years in the. . .
PR: Stepping Stone to a Case Study?»
Selling anyone on anything is usually a process. The same goes for convincing customers to be featured in a customer case study. Sometimes you have to baby-step customers toward sharing. . .