Post Archive: customer stories in PR
Never doubt the power of a single case study or the positive impact for the featured customer. Last year, United Airlines racked up five major awards – and countless resulting PR. . .
In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim. . .
How do you make the most of a customer’s success story? What if you can’t name a customer? How do new FTC rules affect case studies? Get answers to these. . .
Today’s a big day! It’s the first anniversary of the release of the book, Stories That Sell. It’s been a great year, and in honor of the occasion, I’m giving away. . .
It can be really tough to get customers to go public with their stories. But the prospect of winning an award gets customers on board – fast! Your products and. . .
On most business websites, you have to dig to find a single story. If you do find any, it’s usually after you’ve waded through levels of capabilities copy and promises.. . .
Think getting great PR takes diligent relationship-building with editors? Not always. With most publications running in print AND online today, editors are constantly looking for fresh, interesting content. And as. . .
Journalists are constantly looking for interesting stories to bring to their audiences. "When PR agencies and businesses come to me with customer stories, I’m always interested‚" said Mila D’Antonio, Managing. . .
I got to thinking during a jog this morning. With the presidential campaigns fighting for voters, how can stories actually change minds – minds that have been years in the. . .
Selling anyone on anything is usually a process. The same goes for convincing customers to be featured in a customer case study. Sometimes you have to baby-step customers toward sharing. . .