Post Archive: Customer reference management
The Small Marketer’s First Steps to a Customer Advocacy Effort»
A few years ago, I delightfully observed as a client started a customer advocacy program. What’s that, you might ask? It’s an effort to go beyond one-off case studies and. . .
You Look Good When Your Customer Looks Good»
A guest post by Val Stephen Many things can motivate a customer to be a reference for your company. “Free PR” is just the beginning. Customers are increasingly seeing other. . .
Calling ALL Customer Reference Programs – Become Relentlessly Efficient»
A guest post by Jamie Diamond Do you lead an intergalactic customer reference program for a Fortune 500 company, or maybe you’re the one-stop-shop, all things customer reference at a. . .
How Kronos Finds, Showcases its Best Customer Successes»
It’s a common conundrum for companies today…How do you uncover the best stories among your customers, and then get them to share those stories publicly? Software company Kronos Inc., a global. . .
Customer References Trim the Sales Cycle»
Customer case studies pull major weight among your marketing and sales materials. But they are just one way that a customer can serve as a reference for a business. Customer. . .
Creating Customer Reference Programs – A Marketing Plan»
Wow, I just came across a fabulous resource on the Customer Reference Insights blog. I’m a big proponent of managing customer references formally, even if you’re small. It’s important to. . .
Managing Customer References – An Interview with Joshua Horwitz of Boulder Logic»
I’m pleased to bring you an interview with Joshua Horwitz of Boulder Logic, which makes an enterprise customer reference solution. He founded Boulder Logic in 2003 after working in marketing. . .