Post Archive: Customer reference management
A few years ago, I delightfully observed as a client started a customer advocacy program. What’s that, you might ask? It’s an effort to go beyond one-off case studies and. . .
A guest post by Val Stephen Many things can motivate a customer to be a reference for your company. “Free PR” is just the beginning. Customers are increasingly seeing other. . .
A guest post by Jamie Diamond Do you lead an intergalactic customer reference program for a Fortune 500 company, or maybe you’re the one-stop-shop, all things customer reference at a. . .
It’s a common conundrum for companies today…How do you uncover the best stories among your customers, and then get them to share those stories publicly? Software company Kronos Inc., a global. . .
Customer case studies pull major weight among your marketing and sales materials. But they are just one way that a customer can serve as a reference for a business. Customer. . .
Wow, I just came across a fabulous resource on the Customer Reference Insights blog. I’m a big proponent of managing customer references formally, even if you’re small. It’s important to. . .
I’m pleased to bring you an interview with Joshua Horwitz of Boulder Logic, which makes an enterprise customer reference solution. He founded Boulder Logic in 2003 after working in marketing. . .