Post Archive: Video testimonials
Customer Videos 101: How to Score a Killer Sound Bite»
A guest post by Lisa Weber People seem SO articulate on television, right? (News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or The. . .
Doubt the Power of Customer Stories Today?»
Why do customer success stories work? Why are they more important than ever? And how do you create quality video customer stories for your marketing efforts? I am honored to be. . .
5 Hottest Ways to Use Customer Stories in ’10»
Ever walked through the living room when someone else is watching TV (on your way somewhere else), and just had to stop right there and watch? I’d be willing to. . .
A Future without Case Studies? 5 Conclusions about the New FTC Rules»
Marketers are in a panic over the new FTC rules regarding endorsements (testimonials), and the new guidelines went into effect yesterday.
Case Studies in Action – Alibaba’s Hybrid Success Story Campaign»
The last page of October’s Fast Company magazine took me down a rabbit hole – and I enjoyed the ride. I’m always on the lookout for creative uses of customer. . .
Awesome How-to – Customer Testimonial Videos»
Dianna Huff’s B2B Marcom Writer Blog features an impressive example of customer testimonial videos by Waters Corporation – from how they collected them to usage. Read the full story here. What. . .
Video or Written Customer Story – Which Comes First?»
In the multimedia age, more organizations are creating both written and video customer case studies and success stories. It’s a powerful way of catering to prospects’ varying preferences for consuming. . .
Video Customer Case Studies – Empowering the Viewer»
The ease and viral nature of video makes it a compelling format for sharing a customer’s story. While it seems nearly everyone nowadays understands video is a powerful communications tool,. . .
Adding Interest with Video Testimonials»
You can capture and leverage customer successes in dozens of different ways. Video testimonials are a nice complement to longer success stories and case studies. Add video testimonials to gain. . .