Post Archive: Video testimonials
A guest post by Lisa Weber People seem SO articulate on television, right? (News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or The. . .
Why do customer success stories work? Why are they more important than ever? And how do you create quality video customer stories for your marketing efforts? I am honored to be. . .
Ever walked through the living room when someone else is watching TV (on your way somewhere else), and just had to stop right there and watch? I’d be willing to. . .
Marketers are in a panic over the new FTC rules regarding endorsements (testimonials), and the new guidelines went into effect yesterday.
The last page of October’s Fast Company magazine took me down a rabbit hole – and I enjoyed the ride. I’m always on the lookout for creative uses of customer. . .
Dianna Huff’s B2B Marcom Writer Blog features an impressive example of customer testimonial videos by Waters Corporation – from how they collected them to usage. Read the full story here. What. . .
In the multimedia age, more organizations are creating both written and video customer case studies and success stories. It’s a powerful way of catering to prospects’ varying preferences for consuming. . .
The ease and viral nature of video makes it a compelling format for sharing a customer’s story. While it seems nearly everyone nowadays understands video is a powerful communications tool,. . .
You can capture and leverage customer successes in dozens of different ways. Video testimonials are a nice complement to longer success stories and case studies. Add video testimonials to gain. . .