Post Archive: Case study design
By Casey Hibbard When it comes to customer case studies, most companies still create polished PDF versions for printing or emailing to prospects. But who handles this part of the. . .
It’s true. My eyesight isn’t as good as it used to be. But I must not be the only one who’s drawn to larger text. Case studies, and most marketing. . .
I’m always on the lookout for new examples of customer case studies, and last week, the site Clarity came into focus. Clarity is a simple and super cool site where. . .
Have you ever had a conversation with someone and said, “for example,” and proceeded to offer an anecdote to illustrate your point? That’s what a customer case study should be. . .
Over and over, we hear that most buyers don’t really read marketing copy, but rather skim it. So how does that affect the way you present customer stories? First, that may. . .
It’s easy to get into a rut with design, especially when a marketing piece like a case study contains all the same elements every time… Headline Subhead Text Photo Steelcase,. . .
We tell stories with words. But also with pictures. In fact, depending on your industry, images can be just as important as the narrative. If you’re a graphic designer, or. . .
"Don’t judge a book by its cover." While that might be good advice, it’s easier said than done. The way something looks and is presented – especially your marketing materials. . .
Photos make customer stories much more engaging. But it can be tough to get quality shots of actual customer sites or consistent-looking head shots of customer contacts that are spread. . .