Post Archive: Using case studies in social media
5 Tips for Tweeting Your Customer Case Studies»
In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87%. . .
How Customer Case Studies Drive Traffic to Company Sites»
A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you. . .
Don’t Miss This Social Media Event»
A few months ago, Michael Stelzner (the guy who wrote the book on white papers) approached me about being a contributor to a new site he was founding, Social Media. . .
5 Hottest Ways to Use Customer Stories in ’10»
Ever walked through the living room when someone else is watching TV (on your way somewhere else), and just had to stop right there and watch? I’d be willing to. . .
Lock Your Customer Case Studies? Then Forget Social»
Put yourself in these shoes: You just noticed a Tweet, or a LinkedIn or Facebook posting, that’s of interest to you. So you follow the attached link. When you arrive, you. . .
Buyers Link to Case Studies from Blogs, Wikis»
In just the past six months, marketers have really begun embracing social media. They’re blogging, building Facebook fans and Tweeting. Yet, much of it is still experimentation. The question is,. . .