Post Archive: Using case studies in social media
In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87%. . .
A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you. . .
A few months ago, Michael Stelzner (the guy who wrote the book on white papers) approached me about being a contributor to a new site he was founding, Social Media. . .
Ever walked through the living room when someone else is watching TV (on your way somewhere else), and just had to stop right there and watch? I’d be willing to. . .
Put yourself in these shoes: You just noticed a Tweet, or a LinkedIn or Facebook posting, that’s of interest to you. So you follow the attached link. When you arrive, you. . .
In just the past six months, marketers have really begun embracing social media. They’re blogging, building Facebook fans and Tweeting. Yet, much of it is still experimentation. The question is,. . .