Post Archive: customer testimonials

Survey Says…Customer’s Voice Most Effective Content Marketing Tactic»

I’ve seen the influence that customer stories have on potential customers time and again, but a new survey provides validation straight from marketers. Customer testimonials and case studies lead the. . .

Customer Videos 101: How to Score a Killer Sound Bite»

 A guest post by Lisa Weber People seem SO articulate on television, right? (News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or The. . .

Can You Doctor Customers’ Quotes?»

In journalism, a person’s direct quote is sacred. What’s said is said, and any journalist with integrity doesn’t change a word. While customer case studies have many similarities to journalism,. . .

Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial»

Note from Casey Hibbard: While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational. . .

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Podcast: Case Studies to Build Trust and Sales»

How do you make the most of a customer’s success story? What if you can’t name a customer? How do new FTC rules affect case studies? Get answers to these. . .

A Future without Case Studies? 5 Conclusions about the New FTC Rules»

Marketers are in a panic over the new FTC rules regarding endorsements (testimonials), and the new guidelines went into effect yesterday.