customer testimonials | Casey Hibbard

How Much Can You Edit Customer Quotes?»

May 24, 2021 by Casey Hibbard in Case study writing, customer case studies, Customer success stories, customer testimonials

In journalism, a person’s direct quote is sacred. What’s said is said, and you don’t change a word. While customer case studies have many similarities to journalism, they’re not. It’s. . .

Survey Says…Customer’s Voice Most Effective Content Marketing Tactic»

July 9, 2013 by Casey Hibbard in B2B marketing, customer case studies, Customer success stories, customer testimonials, Value of Customer Stories

I’ve seen the influence that customer stories have on potential customers time and again, but a new survey provides validation straight from marketers. Customer testimonials and case studies lead the. . .

Customer Videos 101: How to Score a Killer Sound Bite»

January 8, 2013 by Casey Hibbard in customer case studies, customer testimonials, Leveraging Customer Stories, Video testimonials

A guest post by Lisa Weber People seem SO articulate on television, right? (News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or The. . .

Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial»

June 21, 2011 by Casey Hibbard in customer testimonials, Leveraging Customer Stories

Note from Casey Hibbard: While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational. . .

Podcast: Case Studies to Build Trust and Sales»

February 17, 2010 by Casey Hibbard in Case studies in the sales process, Case study writing, Customer permission for case studies, customer stories in PR, customer testimonials, Leveraging Customer Stories

How do you make the most of a customer’s success story? What if you can’t name a customer? How do new FTC rules affect case studies? Get answers to these. . .