Post Archive: Customer stories in advertising
For years I’ve watched Salesforce break new ground with its customer stories. From design to storytelling to social media engagement, the CRM company seems to blaze the trail when it. . .
In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim. . .
Walking through the Denver airport last week, I couldn’t help but notice the cute dog on this wall ad. After admiring the dog, I realized the Xerox ad features a customer,. . .
Marketers are in a panic over the new FTC rules regarding endorsements (testimonials), and the new guidelines went into effect yesterday.
The last page of October’s Fast Company magazine took me down a rabbit hole – and I enjoyed the ride. I’m always on the lookout for creative uses of customer. . .
While reading Fast Company magazine, I came across an AT&T ad featuring a customer success story. The ad’s headline read "Chad Harris’ Small Business Moment." It went on to highlight,. . .