Post Archive: Using Customer Stories
I’m sorry to tell you this, but your marketing has a credibility problem. You’re not the only business facing this challenge. Potential customers distrust nearly all marketing. Why? When promoting. . .
A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you. . .
Why do customer success stories work? Why are they more important than ever? And how do you create quality video customer stories for your marketing efforts? I am honored to be. . .
When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales. . .
Picking up from my last post commenting on Hubspot’s “27 Marketing Lessons B2B Marketers Should Know,” here’s another tip from Hubspot that ties directly with customer case studies: “Content is precious. Repackage existing. . .
Ever walked through the living room when someone else is watching TV (on your way somewhere else), and just had to stop right there and watch? I’d be willing to. . .
It can be really tough to get customers to go public with their stories. But the prospect of winning an award gets customers on board – fast! Your products and. . .
Marketers are in a panic over the new FTC rules regarding endorsements (testimonials), and the new guidelines went into effect yesterday.
In just the past six months, marketers have really begun embracing social media. They’re blogging, building Facebook fans and Tweeting. Yet, much of it is still experimentation. The question is,. . .
On most business websites, you have to dig to find a single story. If you do find any, it’s usually after you’ve waded through levels of capabilities copy and promises.. . .
My friend Steve Kayser, a media relations director and prolific writer, recently shared a brilliant interview he conducted with Robert McKee, best-selling author of “STORY.”
The last page of October’s Fast Company magazine took me down a rabbit hole – and I enjoyed the ride. I’m always on the lookout for creative uses of customer. . .
Can 140 characters lead to more leads and sales? Absolutely. There are countless tales of Twitter wins these days. Several companies I follow on Twitter are Tweeting about their customer. . .
A customer success story or case study is one of the most powerful pieces of marketing and sales collateral you can have – proof that your solution delivers what you. . .
I’ve talked to a lot of companies that use customer stories. It’s especially exciting to see how small businesses get creative with their case studies and success stories. I truly. . .
I’m all for using stories to connect with audiences in direct marketing. So I was pleased to see a “case study” email land in my inbox from a vendor. The. . .
Sage Software’s "Sage 360" campaign is one of the most clever, comprehensive approaches to Success-Story MarketingTM I’ve ever seen. I devote several pages to the Sage 360 campaign in my. . .
My friend and colleague Ray Gulick of Evolution Web Development ran a guest post from me today, “Nine Steps to Featuring Customer Successes on Your Business Blog.” Check it out. . .
When a business creates a fresh customer success story, it’s eager to get it out in the public for all to see. The organization quickly loads it on the website. . .
RainToday.com ran an excerpt from the Sales chapter of my book (Stories That Sell) today. It looks like an article, but it’s actually a full excerpt. The section they featured. . .