Post Archive: Case study writing
In journalism, a person’s direct quote is sacred. What’s said is said, and you don’t change a word. While customer case studies have many similarities to journalism, they’re not.. . .
Customer case studies and success stories are still among the most in-demand items in a sales rep’s toolkit. But to influence prospects, they have to be compelling and hard-hitting. How. . .
There are moments in every customer case study interview when bells go off (in my head, at least). The customer has just uttered something that I know will give the. . .
By some cruel twist of fate, I have a restricted diet. No dairy for me, and right now, no wheat. So I have to find alternatives, and often those alternatives. . .
At age 16, I walked into my small town’s local newspaper and asked if I could write for them. The owner had no staff writers, and she agreed to turn. . .
Last month, we did what we never expected: we bought a fixer-upper home – we, who can change a light bulb but do little else. Only a few square feet. . .
In my household, we’re having a newspaper war. At least once a week, a kerfuffle breaks out over a particularly engaging article in one of the publications we regularly consume.. . .
When we want to stock our kitchen, our family shops at three different grocery stores. We visit one store for seafood and organics, another for the kind of tortellini my. . .
During a workshop I attended in LA last spring on oral storytelling, we discussed the elements that signal the beginning of a story. A story sets us in a time,. . .
The proof is in the numbers. If you ask companies what’s most important in their customer case studies, 9 out of 10 would likely say measurable results.
Before I started writing about technology as a business reporter, I had zero technical background. The closest I’d come to technology was a high school computer science class that I’d. . .
Never doubt the power of a single case study or the positive impact for the featured customer. Last year, United Airlines racked up five major awards – and countless resulting PR. . .
My husband does triathlons for fun – small, medium and the biggest of them all, the Ironman. It takes months of training and lots of planning and organization for race. . .
I’m always on the lookout for new examples of customer case studies, and last week, the site Clarity came into focus. Clarity is a simple and super cool site where. . .
“If it was easy, everyone would do it.” I’m not sure who said that, but file it under quotes that are wise, but still hard to accept. It’s absolutely true. . .
Have you ever tried to drive in an unfamiliar place – especially at night – and just couldn’t get your bearings? Even if you have a map or trusty smart. . .
A Free Webinar 6 Traits of Case Studies that Compel and Sell: How Writers Can Deliver Stories That Sell Customer case studies are a hot area for freelance writers. LOTS. . .
A guest post by Andrew Nemiccolo We hear a lot these days about the importance of storytelling in business – especially for sales people. But if you’re a sales person, you. . .
(This week, we lost a treasured filmmaker, Nora Ephron. This post is a tribute to her.) If you’ve seen Ephron’s classic ’80s comedy, When Harry Met Sally, you know the most. . .
Every couple of weeks it seems, I see someone confuse customer case studies and white papers. People frequently call case studies “white papers,” and vice versa – even marketing folks.. . .