Post Archive: Case study writing
How Much Can You Edit Customer Quotes?»
In journalism, a person’s direct quote is sacred. What’s said is said, and you don’t change a word. While customer case studies have many similarities to journalism, they’re not. It’s. . .
6 Ways to Make Over Your Case Studies in 2018»
Customer case studies and success stories are still among the most in-demand items in a sales rep’s toolkit. But to influence prospects, they have to be compelling and hard-hitting. How. . .
Bait Customers for More Compelling Storytelling»
There are moments in every customer case study interview when bells go off (in my head, at least). The customer has just uttered something that I know will give the. . .
Are You Leaving the Icing off Customer Case Studies?»
By some cruel twist of fate, I have a restricted diet. No dairy for me, and right now, no wheat. So I have to find alternatives, and often those alternatives. . .
The Small, Big-Impact Piece Missing from Case Studies»
At age 16, I walked into my small town’s local newspaper and asked if I could write for them. The owner had no staff writers, and she agreed to turn. . .
Dear Vendor: You’re Not Helping Me Buy from You»
Last month, we did what we never expected: we bought a fixer-upper home – we, who can change a light bulb but do little else. Only a few square feet. . .
The Risk of Stripping Down Customer Case Studies»
In my household, we’re having a newspaper war. At least once a week, a kerfuffle breaks out over a particularly engaging article in one of the publications we regularly consume.. . .
Case Study Copywriters: Juggle More for Your Clients»
When we want to stock our kitchen, our family shops at three different grocery stores. We visit one store for seafood and organics, another for the kind of tortellini my. . .
Are You Prematurely Aging Your Case Studies?»
During a workshop I attended in LA last spring on oral storytelling, we discussed the elements that signal the beginning of a story. A story sets us in a time,. . .
When Customers Won’t Give Up Measurable Results for Case Studies»
The proof is in the numbers. If you ask companies what’s most important in their customer case studies, 9 out of 10 would likely say measurable results.
Want to Write Case Studies? How Technical Do You Need to Be?»
Before I started writing about technology as a business reporter, I had zero technical background. The closest I’d come to technology was a high school computer science class that I’d. . .
One Case Study Helps Land FIVE Major Customer Awards»
Never doubt the power of a single case study or the positive impact for the featured customer. Last year, United Airlines racked up five major awards – and countless resulting PR. . .
The Triathlon of Freelance Writing»
My husband does triathlons for fun – small, medium and the biggest of them all, the Ironman. It takes months of training and lots of planning and organization for race. . .
Customer Stories in Action: Clarity.fm»
I’m always on the lookout for new examples of customer case studies, and last week, the site Clarity came into focus. Clarity is a simple and super cool site where. . .
Being a Successful Freelancer: 25 Things I Learned the Hard Way»
“If it was easy, everyone would do it.” I’m not sure who said that, but file it under quotes that are wise, but still hard to accept. It’s absolutely true. . .
An On-Ramp to Writing Better Case Studies»
Have you ever tried to drive in an unfamiliar place – especially at night – and just couldn’t get your bearings? Even if you have a map or trusty smart. . .
No-Cost Webinar: 6 Traits of Case Studies that Compel & Sell»
A Free Webinar 6 Traits of Case Studies that Compel and Sell: How Writers Can Deliver Stories That Sell Customer case studies are a hot area for freelance writers. LOTS. . .
Supercharge Your Sales Conversations with Story»
A guest post by Andrew Nemiccolo We hear a lot these days about the importance of storytelling in business – especially for sales people. But if you’re a sales person, you. . .
4 Tips for More Seductive Customer Stories»
(This week, we lost a treasured filmmaker, Nora Ephron. This post is a tribute to her.) If you’ve seen Ephron’s classic ’80s comedy, When Harry Met Sally, you know the most. . .
Quiz: Is it a Case Study or a White Paper?»
Every couple of weeks it seems, I see someone confuse customer case studies and white papers. People frequently call case studies “white papers,” and vice versa – even marketing folks.. . .