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12 Tips for Writing Stronger Technology Customer Stories»
By Casey Hibbard When you’re selling something expensive or complex, buyers want proof that solutions deliver on promises — and they expect relevant customer examples. That’s why customer stories have. . .
7 Companies Boldly Leading with Customer Stories»
I’m sorry to tell you this, but your marketing has a credibility problem. You’re not the only business facing this challenge. Potential customers distrust nearly all marketing. Why? When promoting. . .
