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12 Tips for Writing Stronger Technology Customer Stories»
By Casey Hibbard When you’re selling something expensive or complex, buyers want proof that solutions deliver on promises — and they expect relevant customer examples. That’s why customer stories have. . .
The 4 Elements of a Technology Customer Case Study»
It’s no wonder that customer case studies are a staple in marketing and selling technology products and services. Technology is complex, pricey and usually requires decent time to ramp up.. . .
