Post Archive:
The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies»
Ever heard this popular expression regarding presentations? “Tell them what you’re going to tell them. Tell them. And then tell them what you told them.” Or something along those lines.. . .
Are Your Case Studies ‘Human’ Enough?»
Every night, I watch the national evening news for a quick summary of what’s going on in the world. Whether the story’s about war or the weather, the reporters almost. . .
Right #6 of Case Studies that Compel & Sell – Right Presentation»
"Don’t judge a book by its cover." While that might be good advice, it’s easier said than done. The way something looks and is presented – especially your marketing materials. . .
Right #1 of Case Studies That Compel & Sell – Right Customer»
Following my last post introducing the 6 "Rights" of Case Studies that Compel & Sell, let’s dive deeper into right #1. In a nutshell, the customers that you choose to. . .
