Post Archive: August 2009
10 Ways to Get More Business as a Freelance Writer»
Today, I’m sharing an article with some great tips for freelance writers… Successful writers share one common trait—they market themselves using very easy-to-implement tactics. Yet even as demand for writers. . .
Can a Case Study Help You KEEP a Customer?»
Compelling customer case studies and success stories do many things… Close a sale Land PR Generate leads Upsell to existing customers Train new sales reps and employees Can we add. . .
Trust in Companies Getting Better?»
In January, we reported that corporate trust was at a 10-year low, according to the semi-annual Edelman Trust Barometer. The mid-year news is a little better, though still not that. . .
Why Smart Writers Excel…»
Eleven years ago, I took the plunge. I left a salaried journalism job to become a freelance marketing copywriter. I quickly learned that writing skills aren’t all you need to. . .
Heathrow’s Bold Storytelling Project – Good Idea or too Risky?»
I adore airports. Sure, they’re big, busy and the source of a lot of stress and frustration at times. But they’re also endlessly interesting. I got a firsthand, daily view. . .
Video or Written Customer Story – Which Comes First?»
In the multimedia age, more organizations are creating both written and video customer case studies and success stories. It’s a powerful way of catering to prospects’ varying preferences for consuming. . .
Giving Away Books – For Your Success Stories on Using Case Studies»
Some people collect stamps, coins, dolls or Pez dispensers. But I collect success stories. Specifically, I collect stories about how companies are using customer case studies and success stories in. . .
What Works in Customer Success Stories: The Online Intro Page»
Content marketing is about giving audiences access to the TYPE of content they want to consume. For customer success stories and case studies, increasingly that means multiple formats – written. . .
Ode to the Sound Bite in Customer Case Studies»
Mark Twain is said to have called it, “a minimum of sound to a maximum of sense.” Who else could so perfectly provide such a sound bite describing sound bites?. . .
Creating Customer Reference Programs – A Marketing Plan»
Wow, I just came across a fabulous resource on the Customer Reference Insights blog. I’m a big proponent of managing customer references formally, even if you’re small. It’s important to. . .
