Post Archive: August 2009
Today, I’m sharing an article with some great tips for freelance writers… Successful writers share one common trait—they market themselves using very easy-to-implement tactics. Yet even as demand for writers. . .
Compelling customer case studies and success stories do many things… Close a sale Land PR Generate leads Upsell to existing customers Train new sales reps and employees Can we add. . .
In January, we reported that corporate trust was at a 10-year low, according to the semi-annual Edelman Trust Barometer. The mid-year news is a little better, though still not that. . .
Eleven years ago, I took the plunge. I left a salaried journalism job to become a freelance marketing copywriter. I quickly learned that writing skills aren’t all you need to. . .
I adore airports. Sure, they’re big, busy and the source of a lot of stress and frustration at times. But they’re also endlessly interesting. I got a firsthand, daily view. . .
In the multimedia age, more organizations are creating both written and video customer case studies and success stories. It’s a powerful way of catering to prospects’ varying preferences for consuming. . .
Some people collect stamps, coins, dolls or Pez dispensers. But I collect success stories. Specifically, I collect stories about how companies are using customer case studies and success stories in. . .
Content marketing is about giving audiences access to the TYPE of content they want to consume. For customer success stories and case studies, increasingly that means multiple formats – written. . .
Mark Twain is said to have called it, “a minimum of sound to a maximum of sense.” Who else could so perfectly provide such a sound bite describing sound bites?. . .
Wow, I just came across a fabulous resource on the Customer Reference Insights blog. I’m a big proponent of managing customer references formally, even if you’re small. It’s important to. . .